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McDonald's Unskippable Ad Puts Safety First With Both Hands

Leo Burnett Moscow launched the campaign for McDonald's Russia on the importance of hand washing

McDonald's Unskippable Ad Puts Safety First With Both Hands

Leo Burnett Moscow (a part of Publicis Groupe Russia) recently created a campaign 'We are for safety. With both hands' for McDonald’s Russia and launched a pre-roll about hand-washing which you can not 'skip'. Starcom (a part of Publicis Groupe Russia) handled the media placement.

'Wash your hands!' - we’ve been told this countless times since childhood. But today, this common reminder has become exceptionally important. Over the course of its entire existence, McDonald’s has maintained a high standard of hygiene and safety which includes the proper hand washing process by its employees. In the current climate, it’s imperative to remind everyone of this good practice and this inspired the creation of this pre-roll spot on YouTube, which can’t be skipped, in literal sense of the word.

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Advertiser: McDonald’s Russia

Marketing Director: Tatiana Gura

Marketing Manager: Viktoria Liparteliani

Digital Director: Andrey Baikov

Digital Manager: Ruslan Ledovski

Creative Agency

Creative Agency: Leo Burnett Moscow

Creative Director: Evgeny Shinyaev

Account-director: Viktoria Semikasheva

Art Director: Ekaterina Trokhina

Copywriter: Daria Tsareva

Media Agency

Media Agency: Starcom

Account Director: Tatiana Chyornaya

Account Group Head: Alevtina Arkhipova

Senior media-planner: Vera Konovalova

Digital Account Director: Irina Fattakhetdinova

Category: Food , Restaurant