McDonald’s Appoints Starcom as Media Partner in Russia
McDonald’s has appointed Starcom, a Publicis Groupe agency, as its media partner in the Russian market. The review for media planning and buying services took place between October and December 2018.
In addition to Starcom, Publicis Groupe’s agency, Leo Burnett has been a creative partner of McDonald’s in Russia for the past 11 years.
Vladimir Tkachev, chief executive officer, Publicis Groupe Russia said: “Driven by Starcom’s unique human experience approach and insights, we are proud to continue the strong momentum by winning the Russia assignment and deepening our global partnership with McDonald's. Our expertise and experience in working with clients to transform their data and digital practice, as well as our ability to apply that understanding to creative and media give us the confidence that Starcom and Publicis Groupe will drive meaningful business outcomes for McDonald’s.”