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Creative

M1M’s Augmented Reality Experience Allows People to Step into Marriott Bonvoy Hotels

Snapchat filter allows users to imagine their next holiday on a new scale

M1M’s Augmented Reality Experience Allows People to Step into Marriott Bonvoy Hotels

Today, M1M’s launches the latest work for Marriott International. The cool interactive AR campaign on Snapchat allows users to experience the various Marriott branded hotels and imagine their next holiday.

The campaign first went live on 19th July, with snapchat elements going live today.

Lloyd Palmer, head of social, Digitas said: “Working in close collaboration with Snapchat design teams and our Marriott clients, M1M produced an incredible augmented reality experience that allows people to step into a Marriott Bonvoy hotel, appreciate the breadth of the Marriott portfolio and remember that the world is open again and waiting to be explored. After so many months of restrictions, it’s amazing to have something like this to help us picture our next adventure.”


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CLIENT: Christina Purnell, Marriott International

ADVERTISING AGENCY: M1M, Publicis Groupe

HEAD OF SOCIAL: Lloyd Palmer

MEDIA MANAGER: Liz Thomas

Category: Hotels , Travel