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Creative

Let Your Fun Side Loose with Magnum Matcha’s Latest Spot

El Colony director Chris Rudz used a body double before replacing the head with Japanese virtual girl, Imma

Let Your Fun Side Loose with Magnum Matcha’s Latest Spot

If you are worried that one day your job will be taken over by an AI or a robot, here is proof – a new Magnum film 'Never Stop Playing' featuring an unlikely celebrity – the most popular virtual girl in Japan, Imma. A staggering figure of 177K followers on Instagram speaks for itself. 

In the days when the world moved around with no masks on and enjoyed the little things in life we took for granted, el Colony’s Tokyo based director Chris Rudz worked with a body model to create this spot, later replacing the head with Imma’s, taking a month for seven VFX shots in post.  


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Category: Desserts , Food

Genre: Dialogue , People