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Creative

Lemsip Tackles Bizarre 'Cold Hacks' in Campaign from Havas UK

Papaya's Julia Rogowska directs whimsical spot capturing the comical stages of different cold hacks

Lemsip Tackles Bizarre 'Cold Hacks' in Campaign from Havas UK

The latest work from Papaya Films director Julia Rogowska is for the cold and flu experts Lemsip. The charming new commercial titled ‘Cold Hack’ depicts the extreme and often silly lengths people go through to try and cure themselves from the common cold. With Lemsip First Action there’s no need to go through the sucking lemon stage because it helps stop a cold during the early stages.

The colorful set design and whimsical direction mixed with the upbeat music provided by Yellow Boat Music creates the perfect aesthetic for a commercial capturing the comical stages of different cold hacks.

Featured Companies: Yellow Boat Music , Havas UK

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Credits

Title: Cold Hack

Client: Lemsip / Reckitt Benckiser

Agency: Havas

Creative Director: Dave Mygind

Creative team: Amy-Rose Lynch

Agency Producer: Stephanie Cleak

Production Company: Papaya Films

Director: Julia Rogowska

Executive Producer: Wojtek Skiba

Producer: Weronika Orłow

Production Manager: Ola Wyszyńska

Production Coordinator: Maciej Witkowski

DP: Tomasz Ziółkowski

Production Designer: Natalia Mleczak

Costume Designer: Robert Kiełb

Editor: Marta Michno

Postproduction: UNIT

Category: Beauty & Health , Health care

Genre: Comedy