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Creative

It's the '12 Days of Idris' in Sky Cinema's Christmas Spot

Marshall Street Editors' Tim Thornton-Allan teams with Sky Creative Agency on new ad

It's the '12 Days of Idris' in Sky Cinema's Christmas Spot

Marshall Street Editors has worked closely with Sky Creative and the production teams to create Sky Cinema’s new Christmas film ’12 Days of Idris’.

The main editorial challenge for this project was to match the timings of the song to the shoot rushes and MSE.TV spent a considerable amount of pre-production time, cutting the track down to length and scouring feature films for clips that complemented the lyrics, to create a backdrop for Idris Elba to match on set.

MSE.TV editor Tim Thornton-Allan comments: "This was such a fun project to work on with Ne-O. What made it interesting was the sheer amount of prep on the track that was required before the shoot. 

"It’s impossible to perfectly match a placeholder to the actual action and the edit was constantly in flux, so we recorded scratch singing in the suite to match the ever changing picture. Once we had a final match of the song with the film clips in the offline, Idris performed the track to act as a guide for his performance on set.

"As we’d completed over 80% of the work prior to the shoot, with a lot of liaison with Dave at Molecular Sound, everything neatly slotted into place by the time we got the rushes and we’re all really pleased with the final film.”

Featured Companies: Marshall Street Editors

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Client

Client: Sky Cinema

Agency

Creative Agency: Sky Creative

Creatives: Al Austin, Jason Gormley & Basile Cuvelier

Producer: Ciaran Bennett

Production

Production Company: Stink Films

Directors: Ne-O

Producer: Juliet Naylor

Edit

Edit House: MSE.TV

Editor: Tim Thornton-Allan

Assistant Editor: Chris Walker

Post

Post Production: Framestore, ENVY

Audio

Audio: Molecular Sound

Category: Media and Entertainment , TV and Radio

Genre: Comedy , Visual VFX