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Creative

Isobar Good Initiative Brings Google HK's ShareJoy Characters to Life with Animated Adventure Stories

A printable activity pack was also developed to support mental-wellbeing, playdates and elderly engagement in partnership with leading NGOs

Isobar Good Initiative Brings Google HK's ShareJoy Characters to Life with Animated Adventure Stories

Experience agency Isobar HK has announced its support of ShareJoy's campaign as the community partner to promote positivity and happiness in Hong Kong. The ShareJoy campaign is an initiative by Google Hong Kong that featured the 'HO JENG AR' app, an augmented reality-enabled app with six iconic characters designed exclusively for Hong Kong, aiming to spread happiness and positivity in Hong Kong.

The campaign is set to create a movement to renew optimism; reconnect people and communities; revitalise large and small businesses, and support the local economy. To bring the characters to life, isobar created profiles for them, each has its name, personality, mental state, origin story and catchphrase to encourage people to ‘go out and do something fun’. Each character has a distinct look and personality.

Isobar leveraged the expertise developed through Isobar Good, the agency’s purpose initiative that brings about business results through social impact. Through its storytelling and creative capabilities, Isobar helped bring these characters to life with a series of animated adventure stories to emotionally resonate with the young and old, and boost the well-being of family and friends. A printable activity pack was also developed, to work in partnership with leading NGOs, to support mental-wellbeing, playdates and elderly engagement. Using story-telling and communications to develop intergenerational relationships and improve happiness and wellbeing.


"I'm thankful for the support from our very creative friends at Isobar to the ShareJoy campaign. They have helped to bring the story of the joyful HO JENG AR characters to life," said Leonie Valentine, managing director, sales and operations, Google Hong Kong.

David Jessop, CEO, Isobar Hong Kong, added: “We are delighted to support Google’s ShareJoy project. The ‘HO JENG AR’ app showcases how technology and creativity can work together to deliver meaningful and impactful experiences – especially when purpose is woven into the strategy.”

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Agency

Group Head of Strategy: Katheryn Lui

Group Creative Director: Nathan Hau

Business Director: Jacqueline Law

Creative Director: Ken Lo

Senior Digital Art Director: Colin Lee

Art Director & Editor: Ocean Wong

Community Manager: Jacqueline Maria Garwood

Associate Experience Designer: Sammi Leung

Chinese Copywriter: Rico Fung

Genre: Animation