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Creative

Irish Life Investments Boosts Financial Confidence with Trusted Advice Spot

Folk Wunderman Thompson launch new creative campaign to boost financial confidence of Irish consumers

Irish Life Investments Boosts Financial Confidence with Trusted Advice Spot

Irish Life and Folk Wunderman Thompson have launched a new creative campaign which aims to cut through the noise around financial investments. Historically, Irish consumers have stored large sums of money in savings accounts with low interest rates and inflation reducing the value of their savings over time. Irish Life provides expert, trusted advice to customers, giving them the confidence to move from saver to investor. The campaign demonstrates the often overwhelming amount of unreliable investment advice that is facing consumers today.  

Speaking about the campaign, Karl Waters, creative partner, Folk Wunderman Thompson, said: “The adage that sitting on your nest egg and keeping it for a rainy day is the best thing to do is no longer true. Especially when you can get actual trusted advice from Irish Life. In order for us to encourage people to embrace this change we had fun communicating some of the more questionable sources of advice out there.”  

Brendan McEvoy, chief customer officer, Irish Life, added: “At Irish Life, we’re committed to helping our customers realise their full financial potential, providing them with information they can trust. In the past, we’ve seen that many consumers experience anxiety around investing, leaving large sums of money in their savings account, amassing little for their efforts. Providing actual, trusted advice means that we can help those sitting on their savings take the first step towards investing to achieve their goals.” 

The Irish Life investment campaign goes live this week across TV/VOD, radio Digital, social, out of home, digital out of home.


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Agency

Agency: Folk Wunderman Thompson

CREATIVE PARTNER: Karl Waters

ART DIRECTOR: Conor Swanton

COPYWRITER: Rory Connolly

STRATEGIC PLANNER: Rachel Haslam

Managing Director: Laura Daley

Account Director: Trevi Donegan

Senior Account Manager: Sarah Conlan

Account Executive: Clare O’Reilly

Broadcast Director: Mick Cullen

Production Assistant: Anniina Kankaansivu

Production

PRODUCTION COMPANY: Blink Productions

DIRECTOR: Max Sherman

PHOTOGRAPHER: Lubo Sergeev

POST PRODUCTION: Outerlimits

Editor: Saam Hodivala

AUDIO POST PRODUCTION: ScreenScene

MEDIA AGENCY: MediaWorks

Irish Life

Chief Customer Officer Communications: Brendan McEvoy

Head of Marketing Communications: Karl Symes

Senior Marketing Manager: Thomas Brady

Senior PR Manager: Siobhan Kelly

Marketing Project Manager: Maria Kerr

Marketing Communications Manager: Richard Daly

Head of Products & Propositions: Laura Mongan

Category: Finance , Investment

Genre: Comedy , Dialogue , People