How Marshall Street Editors' John Mayes Helped Aldi's Kevin on His Journey Home For Christmas
Marshall Street Editors has teamed up once again with McCann Manchester, Stink and Psyop on a new Christmas campaign for Aldi.
A ‘Top Gun’ style teaser was closely followed by a 90” storytelling spot, narrated by Jim Broadbent, following the adventures of Kevin The Carrot on his journey home for Christmas.
The epic production was made up of a five day shoot, with three days shooting the background plates and a further two days shooting the actors - Jim Broadbent for the UK and Colm Meaney for the Irish versions.
While editor John Mayes was on set in London, the Psyop directors (Todd & Kylie) were back in the US, so the team from RSVP streamed the live camera and edit suite feeds to allow everyone to review simultaneously. John captured the shots live and edited them into the animatic for approval before moving on to the next set up.
For the final two days of the shoot,John moved back into MSE’s office in Soho to edit while still recording the live shoot and streaming the edit suite to Psyop in the US and the creative team at McCann Manchester.
MSE’s assistant editors, Serena Rossi & Olly Morgan also played a key role back at Marshall Street’s office viatheir server, prepping and assembling all the tech passes to carefully match the pre-viz characters.
Paz Parasmand, producer, Stink Films: “We are getting to grips with what does and doesn’t work remotely. For this job, we used the brilliant guys at RSVP who patched together our clients in Manchester and Ireland onto the terredeck system for the live camera feed. On the samesystem we also had Marshall Street’s secured editing feed for our directors in America and, using Zoom, the team were able to seamlessly talk through the live edit updates, mixing in the real time footage for the directors to see how it was working. John always brings his wealth of experience and weaves his magic on every project we do with him. Even with our directors in the US, the agency in Manchester and our editor in London it never felt like any one was miles apart”.
John Mayes, editor, MSE.tv: “This is my fifth year with Kevin and this year’s film has been a journey, with the whole job edited and approved remotely, but it turned out great. My favourite job of the year!“
AGENCY: MCCANN MANCHESTER
Chief Creative Officer: Dave Price
Creative Director: Neil Lancaster
Creatives: Andy Fenton / Clive Davis
Head of TV: Lucy Moore
TV Producers: Melissa Bennett / Amy Mayers
PRODUCTION COMPANY: STINK FILMS
Directors: Psyop - Todd Mueller & Kylie Matulick
Producer: Paz Parasmand
Line Producer: Jamie Pastor
EDIT HOUSE: MARSHALL STREET EDITORS
Editor: John Mayes
EP: SJ O’Mara
Assistant Editors: Serena Rossi / Oliver Morgan
MUSIC: SixtyFour Music
SOUND: Wave Studios
Genre: Action , Animation , Comedy , Scenic , Storytelling