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High Five

High Five UK: December 2020

Kode Media’s Dan Mallerman select five favourite films from a strong month of British campaigns, in association with the APA

High Five UK: December 2020

The High Five channel on LBB is a space for the advertising communities in various countries to showcase the best work from their markets.

Each instalment of High Five focuses on five great pieces of work from a specific country or region, selected by a key local figure in the creative landscape there. 

Today is the turn of the UK, with selections coming from Kode Media partner and head of new business Dan Mallerman, who managed to settle on five inspiring pieces of recent British work to celebrate.


Sky Q - Mo’s Best Bud and Leon’s Night Out



The films have such a good energy about them. Lots of what has been on TV has felt a little similar in terms of message, so this is a nice break from that. They’re a bit cheeky and the post is terrific. Lovely casting, and above all, both spots are easily re-watchable. 


NHS Charities - The Gift 



There are a number of different ways to skin a cat, and we’re learning there are a number of different ways to tip our (Santa) hat to the NHS. Why this spot resonates with me? It puts me in mind of my Granddad who died in 2018, and the care he was provided by people who seem to pass by like shadows but are intrinsic to every facet of our elderly generations well being.


Bulldog - Bulldog Understands Men



There is a theme with the Bulldog spots which I have always enjoyed; humour is quite tricky to pull off so the best way is to make it simple. Most men (in fact I dare say a few women too) know what all the waffle that their moisturiser brand prints on the packaging means - self deprecation, dry humour is right up my street, and always a great method of humour so long as it’s not transparently calling itself out.


Co-op - Round Are Way 



The second song I learnt to play the whole way through on guitar and the B-side to one of my all-time favourite singles. That the ad has charm and sweetness is the propelling factor. The brothers are full of nerves and bravado, attitude and kindness. I wish I was a kid again every Christmas with my brothers and sisters. 


The Big Issue - Remember Me



Homelessness has always been something I have found tough to accept. A roof and four walls, food and warmth should be the bare minimum we should expect to have. But even with that in mind I hadn’t grasped the impact of empty streets on Big Issue sellers, and this spot highlights just how far and wide this year has taken its toll. The POV aspect is really impactful, too.


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