For LBB's second edition of High Five Music Monthly, head of music videos and special projects at PRETTYBIRD UK, Chris Murdoch, brings to light a selection of unique music videos from the last month that all display a perfect match between director and artist
I’m the head of music videos and special projects at PRETTYBIRD UK. I am also the founder of Golden Years, an East London-based organisation with the aim of tackling loneliness and social isolation among older people through hosting free community lunches and events. Here, I’ve picked five music videos from the last month that I connected with, without trying to be objective. They are all great examples of when the director and artist are well-matched...
Lolo Zouaï - 'Galipette'
Production: Object & Animal
Director: Amber Grace Johnson
I knew I would love this video from five seconds in. It’s super slick and polished, but it’s also edgy and playful. It’s glamour, chaos, weirdness and camp. Lolo looks sensational. The visceral edit perfectly matches the production on the track.
Sam Fender - 'Seventeen Going Under'
Production: Agile Films
Director: Brock Neal Roberts
The naturalistic vignettes are captured beautifully and the edit is superb. The video carries the sentiment of the song without being too literal with the narrative. I love Brock’s work - he executes simple ideas with such class, warmth and confidence.
Nathy Peluso - 'MAFIOSA'
Production: The Movement by LANDIA
Director: Agustín Puente
Nathy is an incredible performer and she is mesmerising to watch. It’s refreshing to see someone so expressive and passionate - she is not afraid of looking 'ugly'.
Yves Tumor - 'Jackie'
Production: Actual Objects
Directors: Rick Farin and Claire Cochran
Just incredible! A veritable feast for the eyes and ears, with textures and colours melting and fusing. The video was directed by Rick Farin and Claire Cochran from LA-based creative studio, Actual Objects - a perfect match for Yves Tumor.
Normani ft. Cardi B - 'Wild Side'
Production: UnderWonder Content
Director: Tanu Muiño
The return of Normani featuring Cardi B. This song and visual are the bomb! The choreography is next level and Normani looks sickening. Directed by Tanu Muiño, who also directed what is undoubtedly the video of the year - Lil Nas X's 'Montero'.