Alice De Santis, editor and writer at C41, gives voice to ordinary people with extraordinary stories in our first Italian High Five...
C41 is a creative production company devoted to helping brands to tell their stories across film, photography and an independent printed magazine. We chose these five films because they perfectly describe who we were, who we are and who we want to be. We tell true stories from the streets, we talk about young crews, we talk about women in search of equality and freedom, we talk about technology and cutting-edge techniques. We give voice to ordinary people with extraordinary stories who manage to tell their story through the innovative and fresh eyes of C41...
Adidas Originals - 'Slow Dance, Fast Wheels'
This is a story that C41 has created for Adidas Originals reflecting on the matter of present in all its facets. It is like a glance at the contemporary that suggests us to look for a slower lifestyle, where slowness stands for the research of a higher standard of living in nature doing sport between friends, in company. C41 wants to talk to young people, and in this case, he has found the community of skaters who populate Milano Centrale and who, while whizzing on the wheels of their vehicle, wear FORUM 84. C41 asked these young people to slow down to meet a slower and more reflective periphery. A story of young people who rediscover the pleasure of calmness, of guys who live in the moment among friendly faces and poor connections and who finally manage to give a value to the open spaces and to the slowness of the passing time.
MoveOn - 'We’re Back'
Director: Giada Bossi
Amazing souls, dancers, teachers and choreographers. This movie makes you move to the beat of the music and makes the viewer dream by making them participate in this rhythm that runs through their veins. A fresh, young film that embodies the desire and the need to be known by the city, to make the city dance.
Bulldog - 'Begin Bold'
Agency: Ogilvy Italy
Director: Federico Mazzarisi
Service Production Company: The Family
A vibrant black and white that makes you think and makes you dream. We live in a system that has a tendency to conform, leading us to lower our standards, but things have to work differently and if you can do that it feels wonderful. You have to be determined to change things, and that determination is the strength of this film.
Rolling Stone - 'Rockin’ Mamas'
Agency: VMLY&R Italy / Good People Films
Production: Movie Magic International
Director: Ali Ali
Music and Sound: Opera Music
To those who say that there are no longer the rock stars of the past, we reply that we are probably looking in the wrong direction: the real rock stars you have to look for closer - much closer. They are the mothers. A rock 'n' roll tribute to the most important person for each of us, for the person who should be celebrated every day
Marcelo Burlon County of Milan - SS21
Production: The Box Films
Director: Tommaso Ottomano
Service Production: Ibiza Film Service
Music and Sound: PAMPAM Studio
Killing time - it dazzles and dizzies, from dawn till dusk. Speed is just a feeling. The sunset is a whole summer, the night is the favourite day. A film on the borderline between dream and reality, a soundtrack that takes us far away and an innovative way of talking about fashion. A dance of freedom towards new horizons...