• Language
    • ENGLISH
    • GERMAN
    • SPANISH
    • FRENCH
    • ITALIAN
    • JAPANESE
    • PORTUGUESE
    • CHINESE
    • RUSSIAN

Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?

Creative

Hermès Turns Orange to Red for First Beauty Campaign

YOUTH MODE music supervised the campaign

Hermès Turns Orange to Red for First Beauty Campaign

'Orange turns red at Hermès.' In such few but powerfully vivid words, Pierre-Alexis Dumas, Hermès artistic director and the descendant of the fa­mily behind the French fashion house, summed up succinctly the luxury brand’s entry into beauty

Rouge Hermès is its first beauty collection. The colours were derived from Hermès’ vast and historic archive of 75,000 silk swatches and 900 leather shades.

The campaign was directed by Oliver Hadlee Pearch and features models Chu Wong, Matea Brakus, Janaye Furman & Sarah Dahl.

YOUTH MODE music supervised the ad, sourcing music from French band Cannibale. The song used is 'Let's Jump', taken from their 2018 album 'Not Easy To Cook'.

Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Client

Advertiser: Hermès

Production Company

Director: Oliver Hadlee Pearch

Music

MUSIC AGENCY: YOUTH MODE

MUSIC SUPERVISOR: Jack Derbyshire

ARTIST: Cannibale

SONG: Let's Jump

Category: Beauty & Health , Makeup

Genre: Fashion & Beauty , Luxury , Music & Sound Design