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Creative

Grip and KFC Celebrate Families Who Work Hard For Success

KFC’s 'Colonel’s Way' campaign edited by Rooster's Mark Langley, promotes hard work, family values and our passions.

Grip and KFC Celebrate Families Who Work Hard For Success

Parents understand how much time and sacrifice is poured into their kid’s after school activities. When their child finally reaches the spotlight, it makes it all worthwhile. Grip and KFC have tapped into this emotional moment in their latest spot edited by Marc Langley and directed by Sparks Productions’ Ben Liam Jones. Marc deftly creates a highly watchable, visual cut that shares the story of a Dad and his daughter as she learns how to play the piano. In “Theatre“, we see them both change throughout the years and ends with her first big concert, and the pride of a doting father. 



KFC’s Stephen Scarrow, Senior Marketing Manager, Advertising & Media, says “The KFC Canada team is exceptionally proud of the “Theatre” ad. Rooster did a great job editing the ad to maximize the emotional power of the story, weaving a story of a Father’s pride in his workmanship, and ultimately the pride of his daughter. This brand ad was produced to support KFC’s current “Colonel’s Way” campaign, an appreciation of Colonel Sanders’ values of hard work, pride and love for the work our cooks do in-store. Thank you Rooster for helping to create such a “Finger Lickin’ Good” ad!”
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Music

Audio Post Production: Imprint Music

Offline

Edit Assistant: Alexa Salsberg

Editor: Marc Langley

Post Production / VFX

Colourist: Wade Odlum

Online Artist: Darren Achim

Post Production Company: Alter Ego

Studio: Alter Ego

Digital Production Company

Executive Producer: Andy Crosbie

Producer: Jeff Pangman

Production Company

Director: Ben Liam Jones

DOP: James Blann

Production Company: Sparks Productions

Client

Advertiser: KFC – Yum! Restaurants International (Canada) Co.

Creative Agency

Business Manager: Terry Kuan

Copywriter: Heather Hnatiuk, Alex Bonder

Creative Agency: Grip Ltd

Creative Assistant: Alexa Salsberg

Managing Director: John Miller

Senior Art Director: Craig Brandon

Senior Producer: Katherina Villa

Associate Creative Director: Heather Hnatiuk

Creatives: Randy Stein, Scott Dube

Category: Retail Stores , Retail and Restaurants