Greenlam Laminates Taps Into Humour with Quirky Campaign from Mullen Lintas Delhi
Greenlam Laminates, has released a multi-film campaign for its two product categories – HD Gloss & Custom laminates. Conceived by Mullen Lintas Delhi, the quirky campaign focuses on the innovative surface offerings by the category leader. Greenlam boasts of an exhaustive portfolio of products that constantly features new and exclusive colours, textures and patterns.
When it comes to advertising its products, Greenlam is famous for its humour-driven approach. In its latest campaign, the brand has used humour to communicate and highlight the key features of its latest offerings.
Commenting on the campaign, Parul Mittal, director, Greenlam Industries Ltd. said: “The demand for low-maintenance, high quality and long-lasting home décor is growing as today’s consumer lives a hectic lifestyle that does not warrant time for frequent home renovation. Greenlam Industries values our customer’s needs, and their satisfaction is our priority. Hence, we have innovated these laminates that serve as a one-stop solution to all furnishing needs, excelling in poise and performance. With these relatable commercials, we highlighted the relevance of premium laminates in easing the everyday, often humorous, hassles of life. The TVCs connected with a diverse customer base looking to decorate or revamp spaces that not only reflect their personality but can stand the test of time.”
Talking about the campaign idea, Azazul Haque, CCO, Mullen Lintas said: "Our campaign objective was to build brand superiority on the back of highlighting unique benefits when buying into Greenlam Laminates. Arvind, our Senior Creative Director came up with this beautiful idea 'Gustakhi Maaf nahi Saaf!' And together Nisheeth, our Delhi Creative Head and Arvind cracked a series of films with funny situations that explain the benefits in a memorable way."
The campaign will be promoted across the brand's online channels and other offline mediums.
Client: Alex Joseph, Greenlam Laminates
Agency: Mullen Lintas Delhi
Creative: Azazul Haque, Garima Khandelwal, Nisheeth Srivastava, Sarabjit Singh, Arvind Murali, Mohammad Raza
Planning: Ekta Relan, Saumya Baijal
Account Management: Hari Krishnan, Sunil Singh, Disha Dhami, Sanya Malik, Yashi Goel
Executive Producer: Poonam Wahi,
Producer: Mitesh Mehta, Mithun Chakraborty
Production House: Lintas C
Category: Decorating , Home