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Creative

Forget the Naughty List! Tesco Hilariously Tucks into the Festive Season

Britney Spears’ ‘Oops!...I did it again’ soundtracks the spot from BBH and Somesuch director Raine Allen-Miller

Forget the Naughty List! Tesco Hilariously Tucks into the Festive Season

With 74%* of the nation saying they wanted to see light-hearted content in this year’s festive ad offering, the humorous Tesco advert shows people from across Britain worrying about the things that might put them on the naughty list this Christmas – from bad video call etiquette to buying too much loo roll. 2020 has been quite the year and we've all had to improvise to get by; 78%* of us admit to a naughty slip-up this year. As they deliberate over whether they are allowed a festive treat, we hear the voice of Tesco encouraging them not to think twice, not after this year. 

The campaign was created by BBH and directed by Raine Allen-Miller from production company Somesuch. The campaign comprises TV, press, OOH, radio, social, in-store and PR and launches with a 60s TV spot on Saturday 14th November during ITV’s ‘The Voice. The soundtrack is on theme – Britney Spears’ ‘Oops!...I did it again’ – and the voiceover is provided by renowned comedian Asim Chaudhry. 

Alessandra Bellini, chief customer officer at Tesco, says: “At Tesco, we want to help customers celebrate and this year that didn’t just mean fabulous food and drink – they told us they were also looking for a bit of joy after a tricky year. Hopefully our ad will deliver that, while providing reassurance that – no matter how dodgy that home haircut was – you’re not alone and after this year, you’re definitely not on the naughty list, so embrace the festive treats.” 

Tom Drew, creative director at BBH, says: ‘Who on earth would be on the naughty list after the year we’ve had? Hopefully we’ve made something to make people smile at a time when we need it most.’ 


Featured Companies: Somesuch

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Client

Chief Customer Officer: Alessandra Bellini

BBH Creative Team: Daniel Seager & Steve Hall

BBH Creative Director: Tom Drew

BBH Chief Creative Officer: Stephen de Wolf

BBH Tesco Head of Art: Uche Ezugwu

BBH Strategy Director: Lucy Moody

BBH Strategist: Harry Guild

BBH Business Lead: Samantha McLeod

BBH Account Director: Matt Sims

BBH Account Manager: Claudia Richardson

BBH Account Executive: Victoria Azubuike

Film

BBH Producer: Joe Pawsey

BBH Assistant Producer: Kurtison Bailey

Production Company: Somesuch

Director: Raine Allen-Miller

Executive Producer: Seth Wilson

Producer: James Waters

Group Marketing Communications Director: Emma Botton

Head of Campaigns: Sarah Parmar

Campaign Manager: Megan Ash

Campaign Manager: Jordan Beedles

Campaign Assistant: Gabriella Fenwick

Campaign Assistant: Suzannah Kirton

DoP: Lasse Frank

Post Production: Untold Studios

Editor/Editing House: Matt Newman @ Trim

Sound: Sam Ashwell & Ben Gulvin @ 750MPH

Lead Music Supervisor: Hywel Evans

Music Supervisor: Black Sheep Music

Talent and Licensing Consultants: Issy Wedlake @ The Bourne Consultancy

Print Credits

BBH Account Director: Nicola Lentin

BBH Account Manager: Oli Mitchell

BBH Art Director: Laura Canciglia & Nick Thompson

BBH Copywriters: Steve Hall & Josh Haines

BBH Producer: Chris Sellier

BBH Assistant Producer: Beth Mechem

Photographer: Myles New c/o Rare by Trayler

Rare Producer: Kay Edwards

Food Stylist: Sal Henley

Prop Stylist: Tony Hutchinson

Social credits

BBH Creative: James McComb

BBH Account Director: Luke Abbott

BBH Account Manager: Laura Huber

BBH Account Manager: Francesca Somerville

BBH Producer: Karen Harban

Media agency: Mediacom

Category: Retail and Restaurants , Supermarkets

Genre: Comedy , Dialogue , People