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Creative

Forever Falling Phone Follows a Love Story in BETC Paris' Bouygues Telecom Spot

Frenzy's Vellas directs comedic spot featuring Alicia Keys' 'Fallin''

Forever Falling Phone Follows a Love Story in BETC Paris' Bouygues Telecom Spot

Bouygues Telecom, the French telco, has launched its 'Sustainable Smartphone Solutions' for its clients to extend the lives of their smartphones. It is a programme built around four propositions: trade-in, recycling, refurbished smartphones and repair. Any Bouygues Telecom subscriber will be able to repair their smartphone at a discount rate up to two times per year.

Getting mobile users to repair rather than to replace their devices is the behaviour change that Bouygues Telecom wants to create with this ad from BETC Paris.

In the commercial, a woman and a man meet for the first time while trying to catch a falling phone. It's love at first sight. Over the years, we get to follow their lives throughout big and small moments, always through the slow-mo point of view of the same smartphone. 'Fallin'' by Alicia Keys serves as the soundtrack and drives home the message of the spot.

Directed by Vellas and produced by Frenzy, the campaign started airing on September 17th on French TV.

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CREDITS

Brand: Bouygues Telecom

Brand Managers: Tanguy Moillard, Anne-Laure Dreano, Salome Lhote

Ad Agency: BETC

Agency Managers: Mathieu Laugier, Sophie Roberts, Andrea Jeanroy

Executive Creative Director: Stephane Xiberras

Creative Director: Olivier Aumard

Art Director: Jonathan Baudet-Botella

Copywriter: Olivier Mille

Musical Creative Director: Christophe Caurret

Strategic Planner: Alexandre Ben-Soussan

Traffic Manager: Nathalie Sanseigne

Creative Producer: Sebastien Lintingre

Production Company: Frenzy

Director: Vellas

Sound Company: GUM

Category: Mobile Network , Utilities

Genre: Comedy , Storytelling