• Language
    • GERMAN
    • FRENCH

Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?


FanDuel Welcomes Sports Fans Home for the NFL Season

BBH New York and Arts & Sciences director Mike Warzin bring NFL players, coaches and even a falcon together to help fans enjoy games

FanDuel Welcomes Sports Fans Home for the NFL Season

FanDuel, the premier gaming destination in the United States, and its agency of record, BBH NY, are launching a new national campaign to promote the NFL season.

While everyone else has been celebrating the return of sports, FanDuel is taking a different approach by celebrating the return of fans, with an ad campaign for a product that makes it almost absurdly easy to enjoy the games the fans have been waiting so long for.

That’s the premise of the What Could Be Simpler? campaign from FanDuel and BBH NY, which suggests that you’d have to go to some pretty extreme lengths to make betting on this season’s games any easier than with FanDuel. Directed by Mike Warzin of Arts & Sciences, the flight of entertainingly off-beat ads explores other ways FanDuel might simplify fantasy sports and sports betting, going so far as to hire former NFL players, coaches and even a falcon to streamline the experience. 

In one ad, Hall of Famer Orlando Pace literally helps you place your bet using your own hand, while in another we see Former Patriots All-Pro nose tackle Vince Wilfork minimising risk on game day by trying all your food for you. Other spots include an odd couple featuring coach Jeff Fisher and his new buddy Tony, and a scarier than ever James Harrison.

Slated to run throughout the NFL season, the campaign highlights FanDuel’s simple-to-use product in a series of seven unique 30-second spots and complementary social and digital content.

This campaign from FanDuel - with its engaging demeanor, big-name NFL stars, and cinematic technique - signals the sports-tech brand’s ability to stand out as an entertainment company and category leader in a cluttered marketplace.

“There is a ton of pent up demand and excitement for football coming back, especially given how challenging the last few months have been. So, we centred our campaign this season around how easy-to-use FanDuel is, in the only way we know how – by being absurdly focused on fans." - Mike Raffensperger, FanDuel CMO.

“We loved working with FanDuel and helping them stand out as an absurdly fan-focused sports entertainment company. And selfishly, it was one of the most fun and rewarding projects that I’ve been involved within years.” - Jonathan Mackler, BBH NY executive creative director/head of creative.

Find more videos from the campaign here

Featured Companies: Arts & Sciences , Company 3

Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Agency: BBH NY

Chief Creative Officer: Rafael Rizuto

Executive Creative Director/Head of Creative: Jonathan Mackler

Creative Director/CW: Scott Cooney, Steve McElligott

Creative Director/AD: Diego Fonseca, Jerome Marucci

Brand Designer: Lukas Weber

Managing Partner: L Parker Barnum

Account Director: Shana Honig Horowitz

Account Supervisor: Dylan Roley

Head of Production: Brooke Kaylor

Senior Content Producer: Shelley Giera

Head of Planning: Tom Callard

Strategy Director: Helene Dick

Strategist: Dylan Fauss

Director of Business Affairs: Librado Sanchez


Client: FanDuel

Chief Marketing Officer: Mike Raffensperger

Executive Creative Director: Steven Giraldi

VP Communications & Brand Strategy: Simon Kennedy

VP Integrated & Product Marketing: Kelley Walker

Associate Creative Directors: Keith Wasser, Edgar Gallardo

Creative Operations Manager: Lindsey Cook


Production Company: Arts & Sciences

Director: Mike Warzin

Director of Photography (US): Max Goldman

Director of Photography (CDN): Trent Opaloch

Executive Producer: John Benson

Line Producer (US): Terri Shafirov

Line Producer (CDN): Kelly King


Edit Company: MackCut

Editors: Ian MacKenzie & Dave Koza

Assistant Editors: Cooper McLane & Zoe Newman

Executive Producer: Gina Pagano


VFX/Finishing: Blacksmith

Senior Flame Artist: Danny Morris

Producer: Tina Chen


Colour Grade: Company 3

Colourist: Tim Masick

Senior Producer: Kevin Breheny


Sound Design/Mix: MackCut & Sound Lounge

Mixer/Audio Engineer: Sam Shaffer & Tom Jucarone


Celebrity Talent: WME / IMG

Director, Licensing: Brett Weiss

Category: Gambling , Sports and Leisure

Genre: Comedy , Dialogue , People