FanDuel Welcomes Sports Fans Home for the NFL Season
FanDuel, the premier gaming destination in the United States, and its agency of record, BBH NY, are launching a new national campaign to promote the NFL season.
While everyone else has been celebrating the return of sports, FanDuel is taking a different approach by celebrating the return of fans, with an ad campaign for a product that makes it almost absurdly easy to enjoy the games the fans have been waiting so long for.
That’s the premise of the What Could Be Simpler? campaign from FanDuel and BBH NY, which suggests that you’d have to go to some pretty extreme lengths to make betting on this season’s games any easier than with FanDuel. Directed by Mike Warzin of Arts & Sciences, the flight of entertainingly off-beat ads explores other ways FanDuel might simplify fantasy sports and sports betting, going so far as to hire former NFL players, coaches and even a falcon to streamline the experience.
In one ad, Hall of Famer Orlando Pace literally helps you place your bet using your own hand, while in another we see Former Patriots All-Pro nose tackle Vince Wilfork minimising risk on game day by trying all your food for you. Other spots include an odd couple featuring coach Jeff Fisher and his new buddy Tony, and a scarier than ever James Harrison.
Slated to run throughout the NFL season, the campaign highlights FanDuel’s simple-to-use product in a series of seven unique 30-second spots and complementary social and digital content.
This campaign from FanDuel - with its engaging demeanor, big-name NFL stars, and cinematic technique - signals the sports-tech brand’s ability to stand out as an entertainment company and category leader in a cluttered marketplace.
“There is a ton of pent up demand and excitement for football coming back, especially given how challenging the last few months have been. So, we centred our campaign this season around how easy-to-use FanDuel is, in the only way we know how – by being absurdly focused on fans." - Mike Raffensperger, FanDuel CMO.
“We loved working with FanDuel and helping them stand out as an absurdly fan-focused sports entertainment company. And selfishly, it was one of the most fun and rewarding projects that I’ve been involved within years.” - Jonathan Mackler, BBH NY executive creative director/head of creative.
Find more videos from the campaign here.
Agency: BBH NY
Chief Creative Officer: Rafael Rizuto
Executive Creative Director/Head of Creative: Jonathan Mackler
Creative Director/CW: Scott Cooney, Steve McElligott
Creative Director/AD: Diego Fonseca, Jerome Marucci
Brand Designer: Lukas Weber
Managing Partner: L Parker Barnum
Account Director: Shana Honig Horowitz
Account Supervisor: Dylan Roley
Head of Production: Brooke Kaylor
Senior Content Producer: Shelley Giera
Head of Planning: Tom Callard
Strategy Director: Helene Dick
Strategist: Dylan Fauss
Director of Business Affairs: Librado Sanchez
Chief Marketing Officer: Mike Raffensperger
Executive Creative Director: Steven Giraldi
VP Communications & Brand Strategy: Simon Kennedy
VP Integrated & Product Marketing: Kelley Walker
Associate Creative Directors: Keith Wasser, Edgar Gallardo
Creative Operations Manager: Lindsey Cook
Production Company: Arts & Sciences
Director: Mike Warzin
Director of Photography (US): Max Goldman
Director of Photography (CDN): Trent Opaloch
Executive Producer: John Benson
Line Producer (US): Terri Shafirov
Line Producer (CDN): Kelly King
Edit Company: MackCut
Editors: Ian MacKenzie & Dave Koza
Assistant Editors: Cooper McLane & Zoe Newman
Executive Producer: Gina Pagano
Senior Flame Artist: Danny Morris
Producer: Tina Chen
Colour Grade: Company 3
Colourist: Tim Masick
Senior Producer: Kevin Breheny
Sound Design/Mix: MackCut & Sound Lounge
Mixer/Audio Engineer: Sam Shaffer & Tom Jucarone
Celebrity Talent: WME / IMG
Director, Licensing: Brett Weiss
Category: Gambling , Sports and Leisure
Genre: Comedy , Dialogue , People