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Failte Ireland Keeps Discovering the Joys of Holidaying at Home in Breathtaking Films

Antidote and Rothco collaborate to create a series of films focussing on the beauty of Ireland with Failte Ireland, showing that an idyllic vacation could be closer to home for Irish people

Failte Ireland Keeps Discovering the Joys of Holidaying at Home in Breathtaking Films

With the unveiling of their €4 million domestic marketing campaign, Failte Ireland are releasing a series of stunning films showcasing different corners of the country and various experiences to be discovered by Irish people looking to holiday in Ireland, as they begin to reconnect with each other. 

Produced by Antidote Films and directed by the brilliant Brendan Canty, this epic series of commercials will see a main ‘Keep Discovering’ as well as films focussing on more regional experiences such as Ireland’s Hidden Heartlands & the Wild Atlantic Way. The commercials were filmed over the course of 2019 and 2020, with the current easing of restrictions and increased vaccination efforts making it the peak time to encourage holiday-makers to discover hidden parts of the country they call home. 

Pier jumping in Salthill, horse riding on Streedagh Beach and enjoying a crisp sandwich near the water - Canty captures a quintessential Irish experience while also unearthing a myriad of new experiences and sights of the island, with DOP Colm Hogan aiding in doing this in the most visually stunning way possible. Post Production by Screen Scene and sound design by Steve Fanagan envelop the viewer in what this unpredictable year can look and sound like if tourists take the plunge and holiday at home. 

The commercials feature voiceover by singer-songwriter Lisa Hannigan, soundtracked by Dermot Kennedy’s ‘Power Over Me’. More county-specific films will portray the hidden gems from rural Kerry to city breaks in Dublin. 

“What a journey, what a country”, wrote director Brendan Canty upon the project’s release - The production of which spanned two years and several months of travelling Ireland to film every beautiful corner of the island. 

“It takes an immense amount of trust and a strong sense of collaboration to make a project of this scale as incredible as it can be, but working with Rothco and Failte Ireland means we’ve created something we’re exceptionally proud to release”, commented Antidote’s executive producer, Andrew Freedman.

Featured Companies: ROTHCO , Screen Scene

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Client: Failte Ireland


Production company: Antidote

Director: Brendan Canty

Producer: Andrew Freedman

Line Producer: Paula Stewart

Director of Photography: Colm Hogan

Underwater & Drone Photography: Kevin Smith

Steadicam & Drone Photography: Roman Bugoviskiy

Location Manager: Donnacha Brady

Lead Casting Researcher: Catherine McGrath

Researchers: Liz O’Brien, Peter Kilmartin, Terry McGlynn

Production Coordinator: Kate Gurren, Stephen Tadgh, Ed Griffin

Paramedic / Covid Compliance Officer: Blue Screen Medics

1st Assistant Camera: Dave Qualter, Jack Prendergast

DIT: Cirrus Media

Sound Recordist: Bob Brennan, Farhad Katrahmani

Additional Sound: Mo Bennison, Dean Murray

Art Direction and Styling: Ciara O’Donovan

Assistant Props / Stylist: Sara Murphy, Zoe Redmond

Stills Photography: Finn Richards

Transport: Movies on the Move


Agency: Rothco

Creative Director: Adam Crane

Senior Art Director: Dave Bowen

Art Director: Aisling Clarke

Senior Copywriter: Frances O’Rourke

Copywriter: Lisa O’Hanlon

Account Director: Emma Spicer

Account Manager: Rian McCarthy

Account Executive: Catherine Coffey, Sophie Burge

Executive Producer: Al Byrnes

Producer: Siobhan Coakley

Post-Producer: Killian Connolly


Post Production: Screen Scene

Editor: Allyn Quigley, Juangus Dinsmore

Sound Design: Steve Fanagan

Category: Services , Travel