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Hires, Wins & Business

Factory Appoints Lou Allen as Group Managing Director

Lou has over 20 years experience in audio post-production

Factory Appoints Lou Allen as Group Managing Director

Factory, London’s leading sound design and recording studio, has announced the appointment of Lou Allen to managing director of the Factory Family.

Lou has over 20 years experience in audio post-production, with 14 of those years spent at Factory where she spearheaded the sound studio’s multi-award winning production team. The new role will see Lou working across the Factory Family group, which incorporates the sound, music and content creation expertise of Factory, SIREN and the newly launched Factory Originals. 

“I’m really proud to head up the super talented team that is the Factory Family,” said Lou. “Our new structure is built for the future and our offering as a group has never been stronger. Creative sound design, inspiring music and great storytelling have always been at the core of everything that we do across Factory and SIREN. The inception of Factory Originals now allows us to collaborate further and create our own content with clients and brands across a multitude of mediums. By drawing on our craft and audio expertise, we can now offer clients creative solutions and content that truly fits their needs.”

Lou continues: “Audio content is such a vibrant area of creativity right now and as an award winning collective of sound and music experts, we can offer our clients a truly collaborative experience. This is such an exciting offering for our clients as it allows them to really immerse themselves in the process under the guidance of our experienced and award winning team.”

Lou has been an instrumental figure in Factory’s success and growth of recent times and she is constantly on the look out for new talents to bring into the business. She continues, “We have a very unique culture at Factory and it’s important that we nurture and inspire our team to push creative boundaries. On top of this, we always look out for each other; we’ve got each other’s back. Our team consists of such diverse audio and musical backgrounds and this is something that we actively encourage. This kind of environment is great as it creates a space for some really interesting ideas which can often lead to ground-breaking work.”

The Covid pandemic has also influenced how Lou is viewing the future of audio post-production. She continues, “The last 18 months have been so tough for everyone and with an ever-changing working landscape, we’ve had to remain agile, open-minded and flexible. I’m still overwhelmed at the success and efficiency of our team who have adapted seamlessly to working between the studios in Margaret Street and their setups at home. COVID has seen us change some of our workflows on a daily, sometimes hourly basis, to ensure the needs of our clients are met. Alongside all of this, we are still outputting work of the highest quality, whilst ensuring the whole team are kept safe and healthy. At times this has been incredibly challenging, but seeing the team pull together so brilliantly has been immensely rewarding.”

With plans afoot for a busy run up to Christmas, Lou is already excited at the prospect of her new role and what 2022 will bring. “As managing director, I will continue to bring my passion and experience to the table by nurturing the team and continuing to deliver the exceptional creative work of the Factory Family. I’m also very happy to take Winnie, my whippet pup, into the studios for some ‘dog therapy’ for staff and clients; he’s become quite popular with certain celebrity voice-overs. He’ll probably be doing his own podcast next!”

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