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Editor Joe Wilby Cuts Latest Richard Ayoade HSBC Spot 'The New Different'

Wunderman Thompson and Marshall Street Editors ask HSBC customers the question Why go back to normal?

Editor Joe Wilby Cuts Latest Richard Ayoade HSBC Spot 'The New Different'

​Together we thrive.'The New Different' is the latest in a string of infamous adverts for HSBC created Wunderman Thompson featuring Richard Ayoade. Editor Joe Wilby collaborates with Merman director Will Clarke to inject some humour into an incredibly stressful time for us all. The times are changing - much like Ayoade's attire with the playful addition of his corduroy mask.

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Creative Agency

Creative Agency: Wunderman Thompson

Production Company

Production Company: Merman

Director: Will Clark

Executive Producer: Siobhan Murphy

Producer: Debbie Carmichael


Edit Company: Marshall Street Editors (MSE)

Editor: Joe Wilby

Post Production / VFX

Post Production Company: Coffee & TV

Category: Banking , Finance

Genre: Comedy , Dialogue , Music & Sound Design , People