Dutch Singer-songwriter Froukje Joins Forces with Dutch Railways for Feel-good Spot
CZAR Amsterdam director Kay Lindhout creates a beautiful spot with Dutch singer-songwriter Froukje’s beautiful score for the Dutch Railways.
The spot, by Dutch creative agency TBWA\NEBOKO, aims to address a change in travel behaviour due to corona. According to the Dutch Railways, the pandemic has changed our routines and our rhythms are therefore less fixed. This new commercial shows that whatever a day throws at you, the NS app helps travellers to plan their journey quickly and easily: be that by train, bus, bicycle or car.
Kay Lindhout, best known for his lyrical manner of storytelling, creates a moving narrative which follows breakout star Froukje - who wrote the song Morgen is het Weer Vandaag (Tomorrow it will be Today Again) especially for this spot. The song is about how a day can go in all directions and Lindhout marries the shots beautifully with the score. The final shot of Froukje at a train station piano leaves us with the feeling that seamless travel allows creatives (or generally busy people) to spend their time on what gives them joy.
Account: Thomas van der Helm, Bart Ruysendaal
Creative: Erik Falke en Dennis Baars
Production Company: CZAR Amsterdam
Director: Kay Lindhout
Executive Producer: Willem Bos
Producer: Frank Coenen
Production Manager: Jordy Jousma
DOP: Martijn Melis
Art Director: Danielle Schilling
Editor: Erik Verhulst
VFX,Online: The Ambassadors
Grading: Matt Hare
Sound: The Ambassadors
Category: Public Transport , Travel
Genre: People , Storytelling