• Language
    • GERMAN
    • FRENCH

Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?


Dulux Makes a Meteor out of a Meatball in Apocalypse Style Spot

MullenLowe London captures how dulux paint eases that end of the world feeling of stains hitting paint

Dulux Makes a Meteor out of a Meatball in Apocalypse Style Spot

MullenLowe in London, the creatively driven integrated communications network, has today launched a new campaign called Meteor for EasyCare, a stain-proof range from the world’s leading paint brand, Dulux.

The spot plays upon the ‘end of the world’ feeling you get when every day, oily stains threaten to ruin your walls. Cutting between a greasy meatball flying towards a beautifully painted wall and a meteor hurtling towards the Earth, we see our family react as the apocalypse unfolds in slow motion. 

The campaign launches in The Netherlands today, and will go live in eight other European countries as well as in Southern Asia. MullenLowe in London worked with companies OB and Unit.

Media is being handled by MediaCom and launches nationally across TVC, online, press and POS.

Kim Potters, global marketing communications director paints at Akzonobel said: “The range of Dulux EasyCare paints enables families and homeowners to truly enjoy and relax in their beautifully decorated environments, free from the stress of stubborn and unsightly stains. Everyone can relate to this “end of the world” feeling when they think their walls are about to get irrevocably stained. The playful campaign by MullenLowe in London brilliantly makes light of this panic and showcases our top-quality product perfectly. The impressive CGI work produced by MullenLowe in London and Unit has been a labour of love and we are thrilled with the adverts that are full of humour. More and more markets are coming on board to run this creative internationally and we are looking forward to seeing the positive effects on sales for Dulux EasyCare.”

Alex Okada, global creative director at MullenLowe said: “We all know the feeling. Whether it’s your beautiful clean shirt or your immaculately painted wall… stains are taken way out of proportion until they feel like a disaster! The insight is very human and close to everybody who loves their home. We created a visual metaphor of this feeling and added a good dose of humour to showcase the qualities of this amazing product.”

Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Agency: MullenLowe in London

Chief Creative Officer: Jose Miguel Sokoloff

Global Creative Director: Alex Okada

Creative Directors: Katrina Encanto and Edgar Galang

Business Director: Rebecca Harrison

Account Manager: Jennifer Bates

Strategist: Bruno Carramaschi

Producer: Carys Badrick


Production Company: OB Management

Director: Jones (Michael Woodward)

DOP: Carl Burke

Production Company Producer: Daniel Wheldon

Post Production

Post-production: Unit VFX


Editing house: Assembly Rooms


Sound design: Unit Sound


Music company: Cavendish

Category: Decorating , Home

Genre: Comedy , People