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Creative

Division Supports Pulse Films' Mountain Swim for Coors Light

Havas London’s 'Fresh Climb' was directed by Sam Pilling

Division Supports Pulse Films' Mountain Swim for Coors Light

DIVISION Productions in Slovenia was briefed by Pulse Films to service this shoot for Havas London’s Coors Light ‘Fresh Climb’ spot, and director Sam Pilling decided on a spectacular mountain top bar in Soldën Austria.

With just 17 days to prep this complex production, Division cast locally in Ljubljana for the supporting cast- friends, climbers, skiers and party extras. The 90 strong local crew were also recruited for the supporting roles of providing technical equipment, art department, SFX, animals, transport, catering and accommodation.


Rok Luneznik, DIVISION line producer, comments: “Our biggest challenge was the accessibility of the location high in the Austrian Alps. It’s not possible to plan mountain weather more than a couple of days in advance and whilst we’d been concerned about shooting in November, before the official season starts, we actually had three metres of fresh snow fall within 48hrs just a few days before the shoot, which caused different issues. The weather was problematic, with strong winds and difficult snow conditions with risks of avalanche, making it impossible to film on some days. This meant extra weather days extending the shoot, though once the conditions cleared, the location and snow were spectacular."

Another technical challenge for DIVISION was the Slovenian studio construction of a ten metre snow channel, with the additional design and build of a machine to pull the swimmer through a pool of artificial snow – another first for the production services specialist.

Sam Pilling, director Pulse Films, comments: “Massive props go to our Slovenian crew for making absolute magic happen – and always with a smile in the most adverse weather conditions I’ve ever experienced – and the whole team at DIVISION, Rok, Rok, Malek and Vlaho for one of the most technically and logistically challenging commercial shoots."

Watch the behind the scenes ‘making of’ from The Mill here.

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PRODUCTION CREDITS

Client: Coors

Brand: Coors Light ‘Fresh Climb’

Agency: Havas London

CD: Rob Potts

Creative: Daniel Bolton

Art Director: Andy Kelly

Agency Producer: Kiri Hammond

Production Company: Pulse Films

Director: Sam Pilling

DOP: Ben Fordesman

1st AD: Julian Richards

MD: James Sorton

EP: Chris Harrison

Producer: Ben Burdock

Art Department: Andy Kelly

Hero Swimmer: Matt Ovens

Stunt Double: Matevz Pogacer

Stunt Supervisor: Tadej Solar

Production Services -Division

EP: Rok Bukovec

Producer: Rok Luneznik

VFX The Mill