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Creative

Director Kasey Lum Robs Robbers of Their Dignity in Twisted Promo for Oliver Nelson's 'Miss Me Much'

Music video from BOLDLY director mixes a '70s quazzi-porno and Home Alone

Director Kasey Lum Robs Robbers of Their Dignity in Twisted Promo for Oliver Nelson's 'Miss Me Much'

BOLDLY director Kasey Lum directs this hilariously unexpected promo for Atlantic Records and UK electronic acts Oliver Nelson and Milkwish featuring Syon.

Through the lens of what can only be described as a '70s quazzi-porno meets Home Alone; this film certainly makes one’s eyes pop and think twice about breaking and entering into the mansion of a tatted-up body builder. Starring Adam Muxlow and a cast of likeable yet unlucky thieves, Lum takes us along for a trip complete with spirits, an eclectic taste for interior design, and a few shots that linger too long on one leopard print speedo.

Of the film, director Kasey Lum writes: "I’m so glad the collaboration worked out with the team in the UK. So thankful for them trusting us to produce in a 9-hour time zone difference and seemingly a world apart. We were able to secure a dope location and shot the hell out of it. We shot on Super 16mm film, which added a timeless aesthetic; I find that it worked in subverting the audiences’ expectations of a dramatic and gritty thriller – instead turning into a bit of a slapstick what-can-go-wrong story that we can all enjoy. The cast were so great to work with too – we put them through some … challenges … but I’ll let the audience decide whether they had to do much acting at all."

Sebastien Galina, EP at BOLDLY writes: "The team had a blast making this one – we were giggling all day long sending behind the scenes pics to the label; and they even had us cut a ‘safe-for-TV’ version of the video. We all need a bit of humour these days, and this was just the ticket for a summer banger of a tune!"

Kasey is a Canadian director of Chinese and French roots. Being mixed-race has allowed him to explore narratives that are uniquely inclusive and emotional. He sees the important relationship between music, imagery and pacing. He likes to draw out emotions using classical ways of setting up shots but isn't afraid of running with a camera when the idea calls for it. His gritty visual aesthetic can be seen on music promos for Felix Cartal, Ackee Tecumseh, and Noble Son, while on his commercial side, he’s helmed campaigns for White Spot Restaurants, Okanagan Spring Brewery, BC Cancer Foundation, Sympli, Alo House, Go Auto, and Herschel Supply Co. Kasey is represented for commercials and music videos worldwide by BOLDLY.

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Credits

Production Company: BOLDLY

EP: Sebastien Galina

Boldly Team: Shelby Manton, Kristoff Duxbury, Geoff Manton

Director: Kasey Lum

Director of Photography: Bryn McCashin

Line Producer: Luis Guerra

Colourist: Sam Gilling

Starring: Adam Muxlow, Fletcher Donovan, Gabrielle Jacinto, Nicholas Lloyd

Art Director: Hannah Dubois

Art Assistant: Sophie Biedka

Gaffer: Greg Goudreau

Key Grip: Yannie Yu

1st AC: Richard Dalgleish

2nd AC: Jesse Goertz

Visual Effects: Jordan Clarke

Visual Effects: David McDonald

PA: Brennan Henderson

Lighting by Primary Imaging

Equipment by: Pacific Backlot Services

Equipment by: The Lockup YVR

Equipment by: Keslow Camera

Film Process & Scan by: Metropolis Post

Category: Music video , Short Films and Music Videos

Genre: Comedy , Storytelling