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Creative

Director Baloji Gives a Voice to Pan African Entrepreneurs for Hennessey

Loveboat director shines a light on the inner drive of young talents in this spot from DDB

 Director Baloji Gives a Voice to Pan African Entrepreneurs for Hennessey

For his first commercial project, Loveboat director Baloji gives voice to pan African entrepreneurs in a unique setting, mixing art and emotion, craftsmanship and creation. Baloji also composed the music with Vetcho one of his many musical partners.

The film discovers young bold talents shining with their inner drive, allowing each of them to build a new world and blaze a trail for others to follow. 

The convergence of their individual energies inspires a wider movement. This build-up of creativity reaches a climax by generating a creative contagious effect.

Baloji is a multi talented artist, musician, writer, poet, visual artist and director.


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Production

Production Company: LOVEBOAT

Agency

Advertising Agency: DDB°

Client

Client: HENNESSY

Creative

Director: Baloji

Director of Photography: Joachim Philippe

Production Designer / Art Director: Sarah Jane Mould

Producer: Gregory Panteix

Creative Director: Alexander Kalchev

VFX Company: FIRM

Editing Company: FIRM

Sound Company: THE

Music: Baloji

Photographer: Lakin Ogunbanwo

Category: Alcoholic Beverages , Spirits

Genre: People , Storytelling