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Creative

Desserts You Love Are Made to be Spooned in Animated Colliders Spot

Leo Burnett Chicago teams with Psyop on a funky new campaign

Desserts You Love Are Made to be Spooned in Animated Colliders Spot

If you love something, don’t you just want to spoon it? That was the creative inspiration behind the introductory launch of Colliders refrigerated desserts, the new partnership between Kraft Heinz and Hershey that brings you your favourite candies in cool new spoonable combinations. 

As its name might suggest, Colliders offers a collision of cool and creamy desserts with candy flavours, like Reese’s, Hershey’s and York, in three indulgent formats – Twisted (crumbly candy bar pieces), Chopped (crunchy chopped chocolate), and Layered (rich and creamy chocolate topping).

COLLIDERS will be supported through a 360 national marketing campaign, 'Love it. Spoon it'. The campaign, produced by Leo Burnett, features the candy lover in all of us, who just wants to spoon his favourite candy (Reese’s), as we watch him go on a tunes-filled, mouth-watering tour of the cool and creamy desserts. The animated hero was initially developed by well-known 2D illustrator, Ana Duje. Psyop animation house transformed the candy fan into lively 3D form.

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Agency: Leo Burnett

Executive Creative Director Mikal Pittman
Creative Director Matt McNulty
Associated Creative Director, Copy Ben Doessel
Senior Art Director James Lee
Producer Kylie Loeffler
Account Director Megan Collins
EVP Strategy Kevin Lily
VP Strategy Joanna Moy

Animation: Psyop

Illustrator: Ana Duje

Category: Desserts , Food

Genre: Animation