dentsu Partners with Microsoft to Launch dentsu Cloud Studio
Dentsu International today announces the next generation of studio production in the cloud with the launch of dentsu Cloud Studio. Built in collaboration with partners such as Microsoft, Adobe (Creative Cloud) and AI computing specialists NVIDIA (omniverse), dentsu Cloud Studio delivers frictionless efficiency at scale. This solution seamlessly unites the tools, talent and assets needed to enable global talent to collaborate in real time on content including 3D, VFX, Video and Digital, pushing creativity and innovation for clients.
Dentsu Cloud Studio will help drive more efficiency & effectiveness for clients by seamlessly leveraging dentsu’s global creative network while supporting dentsu’s sustainability goals. The dentsu Cloud Studio integration into dentsu’s Content Symphony platform is set to be completed by the end of 2022 and will allow for speed, flexibility, and the ability to widely distribute work, enabling a truly orchestrated creative production experience for clients.
Since its launch in early 2020, Content Symphony has been underpinned by a cloud-based technology ecosystem and an integrated collection of modules designed for operational excellence and best-in-class marketing execution at scale. With the addition of Cloud Studio, Content Symphony is advancing the evolution of a truly connected production supply chain that cuts across geographical and operational silos to enable greater reductions on time and wastage, as well as a clear increase in brand consistency, visibility, productivity and ultimately, return on investment. Microsoft Azure was chosen for its security features, stability, scalability and innovations, as well as Microsoft’s ambitious sustainability commitments .
Prashant Mehta, global chief product and delivery officer, creative, dentsu, says: “Our over-arching strategy for Content Symphony has always been to enable a seamless experience for our internal teams and our clients. As we integrate Cloud Studio we can now offer this efficiency at a scale and unlock organizational productivity. This will help our creatives deliver more value for our clients in a truly modern agile manner using our global workforce.”
Dominic Shine, global chief technology officer, dentsu adds: “Dentsu Cloud Studio is an excellent example of our ongoing investment in innovative, market-leading products that will enable our clients to make their creative process more efficient, effective and sustainable. Microsoft is a key strategic partner at the heart of the dentsu technology strategy and, together with our other technology partners, we will continue to collaborate to develop exciting new solutions that enable better outcomes for clients and help us all achieve our net zero goals."
Simon Crownshaw, head of media and entertainment strategy for Microsoft says: “Digital technology is transforming the media and advertising industry, not just in how content is produced but the entire business model to enable more real-time, on-demand creative opportunities. In collaboration with dentsu, we are elevating creativity with the power of Microsoft Azure’s scalable and sustainable infrastructure, to enable the future of content creation and collaboration from anywhere in the world.”