Dentsu Aegis Network Appoints New Leadership at Carat Canada
Dentsu Aegis Network Canada announced Alex Panousis as Carat Canada CEO. Joining the Canadian leadership team, Alex will focus on accelerating the industry-leading agency’s media offering, driving growth through innovation and fuelling collaboration with other Dentsu agencies and offices across the region. Alex brings to Carat a clear and exciting vision that will redefine the partnership and impact media agencies can have with their clients.
“What attracted me to Dentsu Canada is the strong management team, the best I think in the industry. I jumped at the opportunity to help evolve an already winning, modern media offering; I am thrilled to be part of the team” says Alex.
Alex was previously Canadian CEO of Havas Village and president of Havas Media and Advertising where she helped drive notable wins for the agency with multiple wins including Corby, Metro, 23and me and Holt Renfrew. Prior to 2017 she was CEO of Starcom and Mediavest (now Publicis Media) and has held executive roles with the CBC, and the National Post. As a volunteer community director for TechTo, Alex oversees MarketingTO, one of the largest forums on tech marketing and digital in Toronto.
“I’m excited to have Alex join our Canadian leadership, and partner closely with the Carat team and our clients. As we continue to innovate the way our clients’ brands are built, Alex’s industry-leading expertise and unique point of view will push Carat even further to help our clients win in the digital economy. Alex’s vision and client-centric approach is vital as we work more collaboratively with our clients, and across our network to create ideas-led, tech-enabled and data driven solutions.” Jeff Greenspoon CEO Dentsu Aegis Network Canada.
“As the continued convergence of the media business puts pressure on the remaining silos in our industry, agencies, now more than ever, need to challenge the status-quo. There is no room for purebred advertising solutions in a complex, consumer-driven world where the pace of evolution is only accelerating. In Alex, we have found a hybrid leader who expertly understands the foundations of the media business, while at the same time is an agent of change who is not afraid of taking risks to transform the role a media agency can play to be relevant, and value-additive to our clients.” Hisham Ghostine, president Media Brands, Canada
For more information on the Dentsu Aegis Network please visit them online here.