Data Collides with Humanity Through Robot Fireflies in New Film for SOLITA
Launching today across their digital channels and YouTube, a new brand film for leading European data and tech company SOLITA captures the human potential of data.
The film was created by advertising agency Creature, who started working with the next-gen technology company in 2019 to define their brand value proposition. This film, produced by the award-winning Ntropic, is the next stage in that journey to help them communicate the brand idea ‘Impact That Lasts’ to clients and talent.
Like many in the sector, SOLITA’s marketing had been fairly technical in nature. They communicated their services and solutions, the technologies they use and the skills they have. But SOLITA wanted to stand out for their human and creative side too and become an aspirational partner for their clients.
Peter Barkman, CMO at Solita adds “There is huge potential in data, and it is constantly evolving. While we now know the value of data, the utilisation of it is hard as both the volume and types of data we have access to is growing exponentially. The challenge, and really exciting opportunity, for brands and businesses today is how to capture, store, refine and use data at the same rapid pace. Unfortunately, most organisations struggle.
For over two decades we have worked with brands and businesses to better harness this potential and create lasting impact, but our successes have not only been a result of our technical capabilities but our human insight also. We wanted to communicate this part of ourselves and inspire others to do the same.”
The film begins with a single CGI firefly being released from a hand in a forest. We then watch it join with thousands of others to show how, when a company’s data is set free to become connected and utilised, it can become something spectacular.
The film will be launched at the global Solita Frontline Summit 2021 and used across all communications for 2021.
Featured Companies: Ntropic
CEO: Dan Cullen-Shute
CSO: Andrew Gibson
Chief Creative Officer: Ben Middleton
Chief Client Officer: Hanisha Kotecha
Creative: Megan Egan
Agency Producer: Lew O’Brien
Senior Account Manager: Claire Nicolas
Production Company: Ntropic