CZAR Director Boris Booij Has Worlds Colliding in T-Mobile 'Unlimiteds' Spot
The campaign, created by TBWA\NEBOKO and produced by CZAR Amsterdam, fuses reality and fiction as various Netflix and Videoland (Dutch streaming platform) protagonists watch their favourite films and series.
Boris Booij, known for his strong musical editing, creates a music video-like spot in which captivating shots are backed by especially composed music. The song is based on the soundtrack of cult classic film 2001: A Space Odyssey and is sung by Dutch rapper and producer Paul Sinha.
The final shot of a floating neon treehouse (built for this shoot) filled with popcorn is completely surreal and mesmerising.
Featured Companies: MassiveMusic Amsterdam
Creatives: Nevil van Outheusen & Nick van Wagenberg - Bas Engels CD
RTV Producer: Patrick Katuk
Account: Sanne Spaan
Executive Producer: Willem Bos/Karlijn Paardekooper
Producer: Wies Dammers
DOP: Tibor Dingelstad
Art director: Klaas Wijnberg
Editor: Mike Vosmaer
Grading: Laurens – Crabsalad
Category: Mobile Network , Utilities
Genre: People , Storytelling