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Cybersecurity Leader Palo Alto Network Teams Up with a League of Dreamers for New Campaign

TBWA\Chiat\Day LA campaign starring Lena Waithe. Trent Alexander-Arnold and Gustavo Dudamel marks beginning of Palo Alto's rebuilding of Cybersecurity

Cybersecurity Leader Palo Alto Network Teams Up with a League of Dreamers for New Campaign

Palo Alto Network, the global cybersecurity leader, announced their new global brand campaign called “We’ve Got Next.” Debuted on social platforms August 23rd and launched on television globally August 26th, the term “We’ve Got Next” responds to a critical need in cybersecurity at this moment: being ready for the next challenge, the next threat, and the next opportunity. 

Partnering with a new league of dreamers, the campaign anthem feat. screenwriter, producer, and actor Lena Waithe, Liverpool soccer player Trent Alexander-Arnold, top drafted WNBA star Sabrina Ionescu, symphony conductor Gustavo Dudamel, and Formula E driver Robin Frijins. Each individual comes from different disciplines but understanding what it takes to tell the next story, push the boundaries, break the mould, and be true game-changers in their respective fields; sentiment and attitude Palo Alto Networks live and breathe every day. 

Developed in partnership with creative agency TBWA\Chiat\Day LA, the campaign marks the beginning of an exciting journey for the brand to rebuild cybersecurity for the coming decades and will be supported with robust social, digital, and traditional TV spots.

Featured Companies: UNION , Barking Owl , Arts & Sciences , MPC LA

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Palo Alto Networks

CEO: Nikesh Arora

Chief Marketing Officer: Zeynep Inanoglu Ozdemir

VP Brand / Demand: Kevin Dunbar

Senior Director, Brand Strategy: Aarti Mittal

Manager of Global Video Operations: JL Watkins

Senior Corporate and Privacy: Aryn Pedowitz


Counsel: TBWA\Chiat\Day Los Angeles

CEO: Erin Riley

Chief Creative Officer: Renato Fernandez

Group Creative Director: Gavin Milner

Creative Director: Tescia Deak

Creative Director: Grant Holland

Senior, Art Director: Irene Li

Senior, Copywriter: Emma Dou

Associate Creative Director, Art: Paul Wagner

Associate Creative Director, Copy: Augustus Sung

Creative Director, Copy: Will Tran

Creative Director, Art: Ed Broussard

Creative Director, Copy: Jen Robison

Creative Director, Art: Jon Soto

Head of Design: Bruno Regalo

Designer: Kevin Reid

Director of Content Production: Guia Iacomin

Senior Producer: Jack Cutler

Producer: Jim Brattin

Associate Producer: Jessie Glenn

Associate Producer: Max Watkins

Director of Traffic Operations: Dessiah Davis

Traffic Manager: Martiza Castro

Director of Business Affairs Annabel Turrado - Talent Payment Manager: Robin Rossi

Managing Director: John Hickman

Associate Strategy Director: Jonathan Handy

Associate Strategy Director: Laurelin Ontai

Managing Editor, Content Strategist: Alex Whitcomb

Business Lead: Omar Jensen

Business Director: Brooke Troche

Operations Director: Daisy Peralta

Account Executive: Brittni Ortega


SVP: Mike Lewinsky

Senior Director: Brent Mullins

SVP: Chad Mancini

SVP: Patrick Pierce

Account Executive: Mahan Chitgari


Production: Arts and Sciences

Director: Emile Rafael

DOP: Issac Bauman

Managing Director: Mal Ward

Executive Producer: John Benson

Producer: Pat Harris


Post: UPP

Lead Producer: Jan Valter

Production Supervisor Mário Dubec - VFX Lead: Magdalena Halamová


Editorial: MSE & Union Editorial

Editor: Patric Ryan

Head of Production: SJ O'Mara


Producer: Dani DuHadway

Producer: David Frost

Assistant Editor: Brian Leong


Color: MPC

Colorist: Peter Oppersdorff

Color EP: Leianna Campbell


Mix: Barking Owl

Mixer: Matt Keith

Assistant Mixer: Brad Beasley

Senior Producer: KC Dossett

Sound and Music

Sound Designer: Rascal Post

Sound Designer: Neil Johnson

Music Composer: Benjamin Gordon

Genre: Dialogue , People