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Creative

Creminelli Fine Meats Has a Snack for 'People Like You' in Latest Campaign

Brand launches most robust integrated marketing effort ever from Hanson Dodge

Creminelli Fine Meats Has a Snack for 'People Like You' in Latest Campaign

Boar’s Head. Columbus. Dietz & Watson. Creminelli.

These are just a few of the recognizable fine meats brands that compete in the charcuterie category.

And with Memorial Day, Father’s Day and summer approaching, the number of occasions for on-the-go snacking are adding up. 

To capitalise on this opportunity, Creminelli is launching its most robust national marketing effort ever. The fully integrated campaign spans connected TV, online, print magazines, social, digital banners, shopper and in-store elements and targets so-called 'foodies'.  The message is “Creminelli has a snack for people like you,” supported by the promise, “Creminelli:  The only charcuterie-grade snack.”

The launch builds on the brand’s business momentum, which has seen sales rise above pre-COVID levels.  It also marks the brand’s first fully integrated campaign since awarding its media business to Milwaukee-based independent agency Hanson Dodge earlier this year (note:  Hanson Dodge already handles the brand’s creative).  In fact, the “people like you” platform has proven to be highly effective in generating consumer engagement since it was launched last year.

Films will appear on Hulu, Facebook, Instagram and assorted targeted food sites.  Magazine advertising will appear in June and July issues of Eating Well and the August issue of Bon Appetit.  

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Client

Advertiser: Creminelli Fine Meats

Creative Agency

Creative Agency: Hanson Dodge

Art Director: Jillian Turbessi

Executive Creative Director: Chris Buhrman

Creative Director: Joe Ciccarelli

Copywriter: Katherine Schmidt

Producer: Michael Joyce

Media Agency

Media Agency: Hanson Dodge

Production Company

Production Company: JetPack

Director: Al Wyatt

Offline

Edit Company: 11 Dollar Bill

Editor: Mike Mullaney

Post Production / VFX

FX: Dave Mehrman

Color: Clark Jackson

Sound: Joe Flood

Animation: Adam Rosenbaum

Category: Food , Savoury Snacks

Genre: Comedy