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Cossette Delivers 'Bubbles of Happiness' for McDonald's Canada

Agency creates a series of visuals that embody the playful joy of 'Grand Openings'

Cossette Delivers 'Bubbles of Happiness' for McDonald's Canada

It’s long been in McDonald’s Canada’s DNA to deliver feel-good moments or a little 'bubble of happiness' to its guests. Grand openings or new and reimagined restaurants provide unique opportunities for McDonald’s to create those moments. 

To mark these special occasions, Cossette created a series of visuals that embody the playful joy of such celebrations. 

Each visual in the Grand Openings series is a playful representation of an iconic McDonald’s Canada menu item, including the classic Big Mac, Fries, the McFlurry, and the Egg McMuffin.

Nine-foot-tall structures were erected using hundreds of balloons—the ultimate symbol of celebration.

By photographing real balloon structures, Cossette were able to add depth and texture to the print. The goal was to leverage the warm, positive feelings balloons typically bring.

“Putting a smile on someone’s face is always a worthy pursuit. It is especially precious in times like these. We’re thrilled to welcome guests to our new restaurants by creating a fun and inviting environment through our Grand Openings creative approach,” said Chuck Coolen, senior marketing manager, Eastern Canada at McDonald’s Canada.

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Client: McDonald’s Canada – Chuck Coolen, Cathy Begley, Melissa Hains, Vilma Morlin, Jillian Pyper, Andréanne Gilbert

Agency: Cossette

Chief Creative Officer: Peter Ignazi

Executive Creative Director: Louis-Philippe Tremblay

Creative Directors: Anne-Claude Chénier, Barbara Jacques, Alex Gadoua

Art Directors: Alexandre Jutras, Fabrice Bouty

Copywriter: François-Julien Rainville

Accounts: Geoff Wilton, Vanessa Audigand, Natalie Azoulay, Philippine Chabran

Production Company: Consulat

Photography: Mathieu Lévesque

Lighting: Tom Berthelot

Post-Production: Jonathan Kemp

Art Direction / Set Design: Maïlis Roy-Lessard

Media Agency: OMD

Category: Fast food , Retail and Restaurants