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Hires, Wins & Business

Chromista Expands Global Footprint with EMEA and APAC Rep

Bart Hendrikx Consultancy will represent Chromista in EMEA and APAC regions

Chromista Expands Global Footprint with EMEA and APAC Rep

LA and New York-based Chromista, one of the hottest up and coming companies in the commercial production industry, has signed Amsterdam-based agent Bart Hendrikx to rep the company in select territories.

Bart Hendrikx Consultancy will now represent Chromista in the EMEA (excluding the UK) and the APAC regions, for the production of traditional TV and online advertisements, series (streaming media), and long-form projects.

Chromista’s directorial talent features Darren Aronofsky, Eddie Alcazar, Marcelo Burgos, Josh Cole, Morgan Cooper, Kasra Farahani, Sarah Daggar-Nickson, Elliott Lester, Xavier Mairesse, Eliza McNitt, Dael Oates, Alessandro Pacciani, and Daniel Portrait.

Academy Award-nominated director Darren Aronofsky opened his commercial production house in May 2013 with executive producers Scott Franklin, Ted Robbins, and Sandy Haddad. The company has since embarked on projects with The New York Times, Montefiore, P&G, and agencies such as Droga5, Ogilvy, Anomaly, BBDO, and DDB.

Bart Hendrikx Consultancy was founded in 2017 by former Sonos, Heineken, and Ridley Scott Consultant Bart Hendrikx, and was later joined by former in-house Google, Uber, and Casper Recruiter Alexander Dengler. The Amsterdam-based representation company is a  natural choice for Chromista, with a multidisciplinary team drawn from a variety of creative and technology-driven backgrounds, including award-winning executive producers that will service Amsterdam with a Pan-European and Pan-APAC remit. 

“I am very much looking forward to working with this wonderful family and boutique team of incredible directors, including Sandy, Ted, Scott, and Darren alongside my friends and colleagues across Europe and in the APAC region to make some outstanding branded entertainment,” says Bart Hendrikx.

Sandy Haddad, partner and executive producer at Chromista comments: “Our roster, paired with Bart’s extensive expertise in all fields of the content spectrum will make a perfect match. Their collective experience uniquely qualifies them to foster strong and regional dynamic relationships between clients, setting up co-productions, advertising agencies, traditional broadcasters, and technology-driven streaming media companies." 

Chromista is the latest signing to Bart’s talent agency, who currently represents the global experience design studio Resn and Europe's leading Animation/VFX studio Sehsucht. 

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