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Creative

Change Starts From Within for Adidas Originals ZX SS20 Campaign

YOUTH MODE's Jack Derbyshire soundtracks the spot directed by Dexter Navy

Change Starts From Within for Adidas Originals ZX SS20 Campaign

Adidas Originals have launched their ZX SS20 campaign. Directed by Dexter Navy and shot on location in Los Angeles, 

Alongside Jack Derbyshire at YOUTH MODE, Kelvin Krash provided the soundtrack. Kelvin is a producer on the rise, with productions credits on A$AP Rocky's 'Testing' album and having directed the video for A$AP Rocky and Tyler, The Creator's joint record 'Potato Salad'.

Of course, Dexter Navy is no stranger to the A$AP family, either, most notably directing Rocky's video for 'LSD', leading to Kanye West tweeting “I don’t want to just fix the Grammy awards for me but I want to fix it for Dexter Navy who directed A$AP Rocky’s ‘LSD’ video,” West wrote. “Everybody with any form of taste knows that was the best video of the year! Dexter didn’t feel he even had a chance of winning and he was right!!!".


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Client

Advertiser: Adidas

Director: Dexter Navy

Music

Music Agency: YOUTH MODE

Music Supervisor: Jack Derbyshire

Composer: Kelvin Krash

Category: Clothing and Fashion , Shoes

Genre: Fashion & Beauty , Music & Sound Design