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Creative

Change Brings Private Sales to BazarChic with New TV and Digital Advertising Campaign

The 'Switch to BazarChic' campaign takes inspiration from classic American blockbuster films

Change Brings Private Sales to BazarChic with New TV and Digital Advertising Campaign

Change shifts private sales for BazarChic with the new TV and digital advertising campaign.

Broadcast since September 8 on television and digital, Change has imagined for BazarChic, a French private label retailer, a new campaign called "Switch to BazarChic".

Borrowing the cinematographic codes of American blockbusters, the script film 3 gangs successively transforming the same bank, as well as many online shopping enthusiasts, looking for the best deals at the same place and at the same time. With this analogy imagined by Change, BazarChic then proposes to spend the good side of private sales by downloading its mobile application.

Three versions of 30 sec, 20 sec and 11 sec spots will be broadcast on television until the end of the year, and this campaign will be accompanied by digital activations to amplify the new brand. 

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Client

Advertiser: Groupe Galerie LAFAYETTE

Brand: Bazar Chic

Production Company

Production Company: Sovage

Executive Producer: Franck Annese

Director: Julian Nodolwsky

DOP: Nico Poulsson

Creative Agency

Creative Agency: CHANGE

Art Director: Thomas MARTINET

Copywriter: Benjamin CUZIN

Executive Creative Director: XAVIER BEAUREGARD