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Creative

Carrefour Shares Some Christmas Magic to Lend Santa a Helping Hand

With help from La La Land, Publicis Conseil shows its commitment to its customers during a difficult year

Carrefour Shares Some Christmas Magic to Lend Santa a Helping Hand

In a 2020 version of a letter to Santa, Carrefour shows its commitment towards customers for this particular Christmas #TheLetterToSanta

Through the eyes of a little girl and her letter to Santa Claus, Carrefour launches its Christmas campaign which will start broadcasting on November 22nd, 2020 on TV. 

In this 60 second film, Carrefour portrays a little girl writing her letter to Santa. Aware of the amazing work Santa has to achieve this year, she leaves him cookies and a glass of milk so that he can gain strength. Carried by the emotion of ‘Planetarium’ of ‘La La Land’, the film plunges the viewer into the Carrefour stores universe, in which the collaborators work to serve the clients at best and help them in making this Christmas a success.  

Carrefour perpetuates the magic of Christmas while taking the side of authenticity and assuming the Covid context in the story, images and voices. 

The production features real Carrefour employees and shows their mobilisation in the field, from the cashier to the Drive manager, including the pastry chef preparing the Yule log, all at the service of customers... 

This Christmas film ‘The Letter’ is the brand's first ‘group’ film, as it will also be broadcasted in Belgium, Spain, Italy, Poland, Romania and Argentina, with some adaptations to stick as closely as possible to local cultures, such as the Christmas dessert scene. 

 

Toy accessibility and the Christmas meal essentials 

Carrefour is mobilised to support its customers in all the stages of preparations for the end of the year celebrations, from meals to gift ideas for slipping under the tree.

Alongside the film 'The Letter', the brand is broadcasting five short films:  

  • A film on the possibility of ordering toys on carrefour.fr and picking them up through the Drive. 
  • A film about the Playmobil Market Truck at an unbeatable price, if the customer finds it cheaper elsewhere, Carrefour reimburses the price difference twice.
  • Three short films on the value for money of Carrefour brand products for holiday meals

Carrefour called on Publicis Conseil and Rudi Rosenberg for the production of this communication, and Arena Media for advice on media purchase.

Featured Companies: Prodigious

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Carrefour

France and Group Marketing Department: Amélie Oudéa-Castéra, Nathalie Jacquier, Pierre Vinogradoff, Caroline Benoist, Jennifer Peyre, Charlotte Moronval, Sophie Boue

Agency

Agency: Publicis

President overseeing creativity: Marco Venturelli

Agency managers: Christian Verger, Marie Wallet, Aurélie Fossoux, Clarisse Lesaffre, Brigitte Besson.

Creative Directors: Jean-François Goize

Creatives: Aurélie Breton, Bénédicte Pelletan, Edgar Heusch, Morgan Carrio

Strategic Planning: Christophe Defaye

Social media strategy: Gautier Rennes, Clara Colonna

Agency Producer: Benjamin Auberdiac

Post-production Prodigious: Nathalie de Ramecourt

Production

Production: Insurrection

Director: Rudi Rosenberg

Producer: Helene Daubert

Production Director: Benoît Roques

Post-prod Insurgency Manager: Nathalie Catanzano

Design: Muriel Dantard

DOP: Peter Riis

Head Decorator: Pascaline Feutry / Gaël Leroux

Production Coordinator: Carole Guy

Digital producer and BTS: Katya Mokolo, Mounia Mebarki

Chief Editor: Delphine Genest

Sound Production

Sound Production: Prodigious

Sound Producer: Frédéric Prados

Post Production

Post-production image: Prodigious

Post-production manager: Nathalie de Ramecourt

Arena média

Laurent Broca: Celine Baeza, Natacha Attias, Alexandre Matet, Lou-Eve Repussard, Walid Ben Tili, Gaëlle Tignat

Operation ‘Small messages make a big Christmas’: Marcel Worldwide

Clément Sechet, Nathalie Do Dang Vinh, Margaux Saltiel, Amelie Kieny, Yoann Monin et Aymeric Chevallier

Category: Retail and Restaurants , Supermarkets

Genre: Dialogue , Music & Sound Design , People