Carrefour Isn’t Playing Games on Healthy Eating with Launch of Fortnite's 'The Healthy Map'
Carrefour is launching on Fortnite with The Healthy Map: the first creative map that allows gamers to regain life only by eating healthy.
On Carrefour's ‘Healthy Map’, players can heal themselves exclusively with fruits, vegetables and fish, where they usually use healing kits and potions to recover health points. This is an opportunity for the retailer to unite a new target group, gamers, around the food transition.
To create The Healthy Map, Publicis Conseil called on MakaMakes and its Beyond team, made of recognised designers of Fortnite creative maps. A feat made possible by the game's creative mode.
The map transports us to the ‘Carrefour of tomorrow’, more ecological and responsible: a supermarket with its electric recharging station and trucks running on biomethane, a responsible fishing zone, fields of organic fruit and fresh vegetables and a farm respecting animal welfare.
Carrefour and video games
Historically, Carrefour is the destination for gamers. In a rapidly growing department, the store strives to offer the best deals at each release of a new game, a new console, and during commercial highlights such as Christmas or Black Friday. These efforts have paid off if you believe what video game fans are saying on Twitter:
“Always order at Carrefour for video games”
“Look on Carrefour's site, but generally, that's where they’re the cheapest!”
That is why today, Carrefour wants to strengthen its bond with gamers, by offering them a new experience on the most popular game of the moment: Fortnite. The game had 350 million players last year and is one of the most followed games on streaming platforms such as Twitch.
Gamers have long since entered the world of Carrefour. Now it's Carrefour's turn to enter the world of gamers! To eat five fruits and vegetables a day, it’s this way: The Healthy Map '6671-9497-0398'
Marketing Department France & Group: Nathalie Jacquier, Beryl Fleur, Sylvia Felix, Théo Comet
AGENCY: PUBLICIS CONSEIL
Account Team: Marie Wallet, Pascale Beyssier, Andréa Bastianelli
Creative Team: Marco Venturelli, Jean-François Goize, Edgar Heusch, Morgan Carrio
Strategic Team: Christophe Defaye, Lydia Tamarat
Social Media Team: Gautier Rennes, Shems Chqoubi
Account Team: Camille Olivier, Marie-Charlotte Mathieu, Mayssam Kaado
Category: Retail and Restaurants , Supermarkets