Cara, Poppy and Chloe Delevingne Star in US Launch Campaign for Della Vite Prosecco
RSA Photo and art director/photographer Sam Hiscox photographs and directs the new US launch campaign for Della Vite, the sustainably made, award-winning, vegan Prosecco from sisters Cara, Poppy, and Chloe Delevingne.
Launched to coincide with New York Fashion week, the campaign uses home movies and photographs for an intimate look at the sisters and their desire to create something that celebrates their bond.
Della Vite combines the latest technology with traditional Italian winecraft to develop wines of elevated quality, rooted in sustainable methods. The winery operates on solar powered energy, avoiding farming machinery and overseas ingredients. To complete Della Vite, the liquid is filtered through a ceramic system, never using draining agents containing animal products, meaning the wines are certified vegan. In keeping with the brand’s sustainable mission, the branded bottles are also label-free, featuring a bespoke and personalised logo depicting the brand signature by Poppy Delevingne.
“Sustainability is at the core of Della Vite’s values, and it was important to us to find a winery that shared those values,” says Cara Delevingne. “We took our time in finding the perfect partners who understood our vision, and are so proud to have created two exceptional Proseccos that are sustainably produced and certified vegan.”
Sam’s genuine and honest works in fashion portray friends, family, intimacy, relationships and solitude in surreal yet familiar spaces, making him an ideal fit for the campaign’s celebration of the Delevingne sisterhood as they embark on their first shared business venture.
“Della Vite stands for exceptional quality - we are proud to be an award-winning Prosecco and associate with a more inclusive and relaxed way of celebrating, distancing ourselves from the traditional and rules-based world of Champagne” adds Director of Marketing Matt Field. “As a brand we are all about informal, spontaneous and intimate celebratory moments. For our US launch campaign, we wanted to show that side of Della Vite and of our founders, Chloe, Poppy and Cara Delevingne, putting their sisterhood and friendship at the centre of it. Sam and the team captured that sense of intimacy perfectly via the most fun shoot we’ve ever done; and we love that the authentic sense of fun shines through in the work.”
Category: Alcoholic Beverages , Wines