Burger King Whopper Becomes First Burger Officially Craved by AI
In May 2020, due to an autopilot software bug, some autonomous cars confused Burger King signs with stop signs which led them to stop at the restaurants. Burger King's Whopper became the first burger officially craved by AI - the creative team jumped on the opportunity and created a unique promotion out of it, giving every 'confused AI' a free whopper to share with their human owner. This sparked a whole wave of discussions in the press on the topic of autonomous driving and their flaws - and thanks to the promo, each of these conversations was ultimately branded by Burger King. While no one can be sure if AI is able to drive a car properly just yet, at least it is clear that its food preferences is flawless. The team created a contextual guerilla campaign based on a single Tesla bug. With autonomous vehicles being a hot and controversial topic today, the media took no time in picking up the story.
The PR effect exceeded all expectations. The campaign was covered by most of the major business and technology news media, including Forbes, Business Insider, CNET, Automotive News among others, sparking a whole wave of discussions in the press on the topic of autonomous driving and their flaws - and thanks to the promotion, these conversations brought Burger King plenty of air time and visibility.
Advertiser: Burger King North America
Creative Agency: Publicis Latvia
Executive Creative Director: Andrey Tyukavkin
Art Director: Omer Gulec
Copywriter: Arnis Jurjans
CEO: Janis Pencis
Social Media: MullenLowe U.S.
Category: Fast food , Retail and Restaurants