Brad Pitt Has His 'Perfetto' Coffee Moment in Global De'Longhi Campaign
A partnership that aims for the stars, the one linking De’Longhi and M&C SAATCHI Milano, the brand’s Global Hub for over two years.
After three campaigns that reached about 20 countries between Europe and Asia, on the 2nd September 2021 the first truly global campaign for De’ Longhi will be launched, at the same time across all digital formats and then on TV worldwide, revealing the new and prestigious Brand Ambassador, straight from Hollywood: Mr. Brad Pitt.
A campaign that speaks the language of authenticity and tells us about a day-in-the-life of our protagonist in the unmistakeable frame of the city of Los Angeles: from his purchase of fresh coffee beans in the morning until his much desired return home, the moment when he can finally prepare and enjoy his fresh and “Perfetto” coffee beverage thanks the impeccable execution of his De’ Longhi fully automatic coffee machine.
A campaign that owes its elegance and its cinematographic flavour also to the collaboration of a number of Oscar-winning talents: beyond the leading actor, the campaign sees the appearance of film director Damien Chazelle, the cinematographer Linus Sandgren and the music composer Justin Hurwitz – all part of the ‘La La Land’ adventure.
The campaign’s photos were shot by the famous photographer, Lachlan Bailey.
“Being able to respect and enhance the identity of a historic, solid, family-rooted but at the same time international company like De’Longhi, while getting the most from a superstar like Brad Pitt and a top-level production team: this is the objective proudly reached by M&C SAATCHI Milano and the De’ Longhi team, a ‘Perfetto Team’”, says M&C SAATCHI’s CEO Carlo Noseda.
Created by Angelo Ratti and Cristina Marra under the executive creative direction of Vincenzo Gasbarro and Luca Scotto di Carlo, the campaign was shot in cooperation with Superprime in Los Angeles last March, finalized in Milan by the production company Utopia, and with its declinations it works synergically on TV, print, outdoor, digital and social (where it also had a pre-launch teaser phase) before finally reaching the points of sale.
Mediaplus managed the media strategy and planning in over 30 countries, in both Europe and the Asian-Pacific Region, while Wavemaker handles South Africa, China and the USA and Fusion 5 takes care of the Emirates/Dubai.
Executive Creative Director e Partner: Luca Scotto di Carlo, Vincenzo Gasbarro
Creative Director: Angelo Ratti
Senior copywriter: Cristina Marra
Account Director: Filippo D’Andrea, Daria D’Angelo
Account Manager: Eleonora Guidolin, Emanuela Perna
Head of Planning: Andrei Kaigorodov
Digital strategist: Stefania Zulian
Digital producer: Alessia Serino
Head of UX/UI: Leopoldo Schutz
Digital designer: Daniela Ciattaglia
UI designer: Valentina Rissoglio
Senior art digital: Giulia Richetta
Digital copy: Ilaria Valone
Jr Art Director: Camilla Vanadia, Pietro Vignolini
Production Company: Superprime, L.A.
Film Director: Damien Chazelle
Cinematographer: Linus Sandgren
Music composer: Justin Hurwitz
Managing Directors: Rebecca Skinner, Michelle Ross
Head of Production: Matt Sanders
Producer: Carr Donald
Photo Production Company: Art Partner
Photographer: Lachlan Bailey
Producer: Sarah-Louise Colivet
On-site Producer: Leonie Wilson
Director’s cut: Exile
Editor: Shane Reid
Producer: Micheal Miller
Head of Production: Jennifer Locke
Executive Producer: Francesco di Trani
Senior Producer: Luigi Dalena
Post-Production Supervisors: Luigi Dalena, Silvia Marini
Editor: Andrea Besana
Compositing: Proxima Milano
Sound: Peperoncino Studio
Photo retouch: B612 studio
Global Media Agency: Mediaplus
Global Managing Partner: Matthias Brüll
SouthAfrica, China and USA Media Agency: Wavemaker
Emirates/Dubai Media Agency: Fusion 5
P.R. Global Agency: Karla Otto
Celebrity Endorsement Consultancy: Spark
Talent Management: Shemarya Artists
Category: Hot Beverages , Soft Drinks