Bestads Six of the Best Reviewed by Corey Chalmers, ECD, Saatchi & Saatchi New Zealand
This week's guest judge is Corey Chalmers, executive creative director at Saatchi & Saatchi, Auckland, New Zealand.
Winner: Extra Gum 'For When It's Time' gets my vote because I suspect the world would rather see stupid, hilarious, over-the-top fun like this right now - how many more poignant montage-ifesto ads do we need? I've seen this spot in a few different social feeds (with its utterly indulgent but enjoyable 2:30 cut) which seems to prove my point. And director Nick Ball clearly had a... well, ball. Celine Dion is never bad, either.
Winner: Australian Olympic Surf Team. Pretty loose definition of outdoor in the work this week and lots of small stunty stuff, so I'll go with the Irukandji uniform and design identity - it's a nice story, bigger than advertising and feels like genuinely positive, meaningful work. Plus, it looks cool.
Winner: Harry Rosen 'The Green Screen Shirt'. A lot of the work this week seems complicated, rather familiar and mistakes channel ideas for actual concepts. For that reason, Harry Rosen's Green Screen Shirt seemed the most simple and elegant of the bunch. I do have reservations about a shirt colour that screams Kermit the Frog, but I like that you can apply exclusive patterns to it, it's a nice riff on the Zoom world we all know and don't love, and it's a bit of levity we could all do with these days.