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Creative

Belgium Youth Radio Station StuBru's 'Missed You Stranger' Celebrates Return of Festival Scene

Mutant and production company Hamlet launch the spots capturing chance encounters and the thrill of meaningless conversations

Belgium Youth Radio Station StuBru's 'Missed You Stranger' Celebrates Return of Festival Scene

Hamlet know that the pandemic lockdowns have made everyone miss the people they already know, but have we considered that we have missed the people we don’t know? 

Belgium youth radio station StuBru launch ‘Missed You Stranger’ - a campaign celebrating the re-opening of the much loved and sorely missed Belgium festival scene - which recognises the hardship the ban of social interaction has caused to the StuBru listeners. 

Created by Mutant, and directed by international production company HAMLET’s Angelo Cerisara, the three 30” spots encapsulate the chance encounters, the physical touch of a stranger, the meaningless conversations, the charged energy, one-night-only assignations and the ‘won’t-matter-in-the-morning’ approach.

Director, Angelo Cerisara said: “When reading the script, the first thing the VO reminded me of was listening to an audio-guide describing a painting, but since it’s a film we can force the eyes to look where we want them to look. So the camera is smashing into two tongues, is following a saliva spit and is digging inside arm hair. All those things act like they have a gravitational pull dragging our eyes into them. A reason for repulsion became a reason for attraction”.

Jason Felstead, co-founder and executive producer, HAMLET added: During the last year and a half a new word was introduced in Belgium which translates as “skin hungry”. That’s what these films so poignantly show us: all of us, and especially youngsters, became hungry for touch, even with random strangers and I love how Mutant turned this feeling into a campaign. At the same time the films make us slightly uncomfortable and that, I think, was magnificently executed by Angelo in his first project for us”.

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Client

Client: VRT StuBru

Title: 'Missed you Stranger - Kiss, Saliva, Toilet

Agency

Agency: Mutant

Creative Director: Odin Saillé

Art Director: Usman Abdul

Copywriter: Ruben Van Maldeghem

Creative Team: Usman Abdul, Catherine Hermans, Ruben Van Maldeghem, Simon Pyson, Iris Nuyts

Agency producer: Innie Tran

Production

Production Company: HAMLET Brussels

Director: Angelo Cerisara

Executive Producers: Ruben Goots, Jason Felstead

Producer: Pim Verhaert

Production Manager: Robin Paul

Post-Producer: Dominique Ruys, Pim Verhaert

Director of Photography: Edouard Le Grelle

Editor: Angelo Cerisara

Sound Design: Raygun

Sound Post-Production Cy: Raygun

Color Grader: Francis Qureshi

VFX Company: Divide

VFX Supervisor: Maarten Baert

Image Post-Production Cy: Divide

Category: Media and Entertainment , TV and Radio