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Beer Brand Jupiler Salutes Belgian Unity and Solidarity in Campaign

CZAR Brussels' Hauke Hilberg directs new spot through BBDO

Beer Brand Jupiler Salutes Belgian Unity and Solidarity in Campaign

CZAR Brussels’ director Hauke Hilberg has recently directed Jupiler’s new campaign ‘We’re All Red Inside’.

The campaign consists of taking Jupiler, the iconic Belgian Beer, and turning it red. The brewer explains, that thanks to state-of-the-art brewing techniques, only the colour changes, not the taste. The spot brings hope and optimism to what was has been a difficult time for all. It shows you what true Belgian unity and solidarity looks like and gives us something to look forward to: A time where we can all reconnect.

It stars some of the iconic Red Devils and their Belgian supporters chanting ‘Tous Ensemble’ which translates to ‘All Together’.

Hauke Hilberg also directed the teasers where we see Roberto Martinez, the Belgian Red Devils coach, personally validate the compliance of the colour red. This Limited Edition Beer will be available starting the 17th of May for a duration of two months.

The films are available on radio, in the press, on social networks and on TV. 

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Client: Jupiler / AB Inbev

Agency: BBDO


Production: Czar.be

Director: Hauke Hilberg

Executive Producer: Eurydice Gysel

Producer: Maarten De Sutter

DOP: Bjorn Charpentier

Art Director: Julie Van Crombrugghe

Food stylist/beer stylist: Cees Visser

Editor: Hauke Hilberg, Manu Vanhove

Grading: Olivier Ogneux

Vfx: Flow, Elke D’Haese, Stijn Van Assche

Online: Dries Derycke, Jelle Stroo

Post Production: Czar

Post Producer: Bieke De Keersmaecker

Music & Sound effects: Sonhouse

Category: Alcoholic Beverages , Beers