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BBH London and Weetabix Troll Croatia with Tactical Billboard Ahead of The Euros

Agency takes to Zagreb for reactive campaign

BBH London and Weetabix Troll Croatia with Tactical Billboard Ahead of The Euros

Ahead of England's first game in The Euros, BBH London created a campaign for Weetabix which went live on billboards across Croatia. We all know what happened last time England faced Croatia, so the agency wanted to let the Croatian fans know that England were ready for this one - they'd had their Weetabix.

Of course, Weetabix isn't sold in Croatia, so BBH flew all the way to Zagreb and put up some posters letting them know just that

Off the back of the win, the campaign went live with an ad which read 'We warned you'.

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Creative Credits

Weetabix Marketing Director: Francesca Theokli

Weetabix Head of Brand: Gareth Turner

Weetabix Senior Brand Manager: Alastair Porter

BBH Creative: Oliver Short

BBH Creative Director: Nick Gill

BBH Business Lead: James Rice

BBH Account Manager: Caitlin Quigley

BBH Strategy Director: Emily Rule

BBH Producer: Mercedes Januszczak

Designer: Nigel Pullum

Supply: Paul Floyd

Media agency: Dentsu

International OOH agency: Psiad

Social agency: Frank

Category: Breakfast , Food