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Barilla’s Spotify Playlist Timers Cook Your Pasta Perfectly

Music playlists from Publicis Italy double as kitchen timers, lasting as long as the cooking time of different shapes

Barilla’s Spotify Playlist Timers Cook Your Pasta Perfectly

The secret to cooking pasta to perfection lies in the right cooking time. That’s why Barilla, in collaboration with Spotify, launches ‘Playlist Timer’: music collections whose duration corresponds to the cooking time of the brand's most loved pasta shapes. 

This is yet another confirmation of the character of the brand, which has always been close to consumers thanks to innovative products and proposals capable of responding to the most modern needs. 

Playlist Timer wants to be the ideal soundtrack in the journey through cuisine and music from around the world. The eight playlists, ranging in length from nine to 11 minutes, have been created by combining the four most popular music genres in Italy (pop, hip hop, indie and hits from the past) with some of Italians’ most loved pasta shapes (spaghetti, linguine, fusilli and penne rigate).

The branded playlists, created by Publicis Italy, are a homage from Barilla to those who see cooking as a form of art and entertainment and who can thus take advantage of the cooking minutes to listen to good music, entertain themselves and stop worrying about cooking time: when the music stops, the cooking is complete and perfectly al dente. 

With the eight collections of ‘Playlist Timer’ Barilla, therefore, transforms Spotify into the most symphonic of kitchen timers, a perfect and modern synthesis between utility and art: musical, culinary and figurative, thanks to the original covers of the playlists, created by Italian artists of international calibre: Emiliano Ponzi, Van Orton, Alessandro Baronciani, Mauro Gatti, Carol Rollo, Nicola ‘Nico189’ Laurora, Fernando Cobelo and Andrea Mongia.

The names of the playlists that characterise the musical selection are also interesting: ‘Mixtape Spaghetti’, ‘Boom Bap Fusilli’, ‘Pleasant Melancholy Penne’, ‘Moody Day Linguine’, ‘Top Hits Spaghetti’, ‘Best Song Penne’, ‘Timeless Emotion Fusilli’ and ‘Simply Classics Linguine’. 

Within them, you can find the most played tracks on Spotify for each genre, along with some lesser-known tracks, combined to create playlists of the perfect length for each pasta shape. 

The tracks within the various playlists will be updated cyclically to include new hits and thus offer variety to those who use them.

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Global Chief Creative Officer Publicis WW: Bruno Bertelli

Chief Creative Officer Publicis Italy: Cristiana Boccassini

Executive Creative Director: Riccardo Fregoso

Associate Creative Director: Stefano Zanoni

Creative Supervisor: Roberto Ardigò

Digital Art Director: Mattia Leporale

Digital Copywriter: Jacopo Trotta

Global Client Service Director. David Pagnoni

Groupe Client Service Director: Federica Papetti

Account Manager: Dario Gambera

Head of Social Client Services and Strategy: Alessandro Bochicchio

Chief Strategy Officer. Bela Zienman

Strategy Director: Monica Radulescu

Senior Strategist: Margherita Tuvo

Head of Production: Francesca Zazzera

Senior Producer: Alessio Zazzera

Art Buyer: Caterina Collesano

Category: Food , Rice, Pasta and Noodles