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Creative

Audi of America ‘Always On’ Campaign Proves That Luxury Doesn’t Have to Be Lifeless

Shot by director Sam Pilling, campaign from VB+P includes ‘Joyride’ and ‘Previous Owner’ spots

Audi of America ‘Always On’ Campaign Proves That Luxury Doesn’t Have to Be Lifeless

Audi of America’s new 'Always On' campaign, created in partnership with Venables Bell + Partners, illustrates that luxury doesn’t have to be lifeless. The campaign includes the two cinematic spots 'Joyride' and 'Previous Owner,' which showcase the design and performance of its SUV and Sedan ranges. To bring this concept to life, VB+P partnered with Pulse Films’ Sam Pilling, who is known for crafting sophisticated narratives for music videos and commercials. This campaign also marks the launch of the new voice of Audi, actress Nkeki Obi-Melekwe, who will be the ongoing voice for all marketing efforts in the US. 

'Previous Owner' offers up a distinct Audi take on the current pandemic-fuelled luxury housing boom, with a twist on the haunted house genre. A young couple shopping for a new home is willing to overlook some serious red flags when they discover the impressive RS Q8 parked in the garage and learn that the house “comes with everything you see.”

In 'Joyride,' Audi shows how exhilarating it can get behind the wheel of an RS7, without ever stepping on the gas. The spot introduces audiences to an all-too familiar film trope, as two suspicious hotel valets salivate over the opportunity to take the new arrival for a joyride. When they merely drive a few feet into the designated parking spot, the rug may be pulled but the adrenaline is all too real.

Featured Companies: Pulse Films US

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CLIENT
Audi of America

CMO, SVP of Marketing: Tara Rush

Director, Marketing Campaign Strategy: Jessica Thor

Retail Campaign & Continuity Specialist: Hannah Cebula

Brand Campaign & Integration Specialist: Abel Gachou

Manager, Brand Content: Danielle Vontobel

Creative Director: Nicholas Kleczewski

AGENCY

Founder, Chairman: Paul Venables

Partner, Executive Creative Director: Will McGinness

Creative Director: Matt Miller

Creative Director: Matt Keats

Associate Creative Director: Allie Nordstrom

Associate Creative Director: Elliot Nordstrom

Senior Art Director: Lachlan Palmer-Hubbard

Director of Integrated Production: Hilary Coate

Executive Producer: Melanie Fedunok

Producer: Zach Zutler

Business Lead: Mara Zemon

Brand Director: Nicole Miesfeld Smith

Brand Supervisor: Rachel Waniga

Brand Manager: Stevie Chu

Project Manager: Julia Dedona

Group Strategy Director: Mike Riley

Strategy Director: Cody Levin

Senior Strategist: Gabi Levi

Senior Business Affairs Manager: Camara Price

SIGNATORY/PRODUCTION PARTNER

SIGNATORY/PRODUCTION PARTNER: CMC/Forecast, Inc

Executive Production Manager: Audra Krussel

Production

PRODUCTION COMPANY: Pulse Films

Director: Sam Pilling

Global President of Commercials: Dav Karbassioun

Managing Director / Executive Producer: Hillary Rogers

Head of Production: Nick Fuller

Producer: Adriana Debada Mora

Director of Photography: Pat Scola

1AD: Todd Thompson

Production Design: Chris Jones

Costume Designer: Jennifer Johnson

Edit

EDITORIAL: Exile

Editor: Shane Reid

Assistant Editor: Ersin Dogruer

Executive Producer: CL Kumpata

Head of Production: Jennifer Locke

enior Producer: Michael Miller

VFX

VFX, COLOR GRADE, AND PICTURE FINISH: Blacksmith

Shoot Supervisor: Gavin Miljkovich

Lead Compositor: Iwan Zwarts

Colourist: Mikey Pehanich

VFX Producer: Ashley Goodwin

Executive Producer: Charlotte Arnold

SOUND DESIGN AND AUDIO MIX

Sound Design: Gus Koven

Mixer: Matt Keith

Assistant Mixer: Brad Beasley

Creative Director: Kelly Bayett

Producer: KC Dossett

Music

MUSIC: Q Department

Category: Automotive , Cars

Genre: People , Storytelling