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Creative

As Lockdown Lifts, This Game Teaches You How to Get Back Into the Real World

Go on an adventure, chew gum, and regain the skills you need to be a human in 2021 with Psyop's game for Extra Gum

As Lockdown Lifts, This Game Teaches You How to Get Back Into the Real World

Lockdown orders are being lifted. Vaccines are being distributed. The day we’ve been waiting for is nearly here: our re-emergence!

Every day, more people around the world are stepping out of their homes, back into the world. Today it’s your turn. Like a baby fawn, eyes blinking in the morning sunlight, legs wobbling under the weight of your quarantine 15, you must find your footing once again as you set out into the brand new (but actually old) world.

In Psyop and Extra Gum's Get Your Ding Back, you’ll explore your home town in search of DING, which you’ll earn by completing short and silly mini-games that present normal everyday tasks in a surprising new light. Just what is DING? It’s your mojo, your spark, your inner confidence that allows you to shine in any situation. You know, your DING! While you go about this adventure, you’ll talk to the people of your town and hear about their own journeys back to normalcy.

Just like real life, you choose where to go in this open world. And just like real life, things are… a little bit awkward, a little bit strange, and a little bit different than you remember them! But that’s OK, because we’re all in this together.

Click here to play the game yourself.

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PSYOP CREDITS

Alexei Bochenek: Creative Director

Matthew Seymour & Armand Weeresinghe: Executive Producer

Jamie Pastor & Christine Schneider: Head of Production

Samantha Quick: Senior Producer

Stephanie Stromenger: Lead Artist and Illustrator

Emely Pascual: Illustration

Luca Vitale: Illustration

Rebekah Jin: Illustration

Jahmad Rollins: Animation

Studio Monsoon: Development