Argos Says 'Baubles to Last Year' and Goes Big for Christmas 2021 with Campaign from The&Partnership
Christmas is on! British retailer Argos and its agency of record, The&Partnership, are today releasing their 2021 festive campaign. The ad showcases the pure jubilation of Christmas and all the ways British families across the country can go BIG together after the disappointment of last year.
With a barrage of festive cheer, the 60 second advert kicks off a multi-media Christmas campaign running through the festive period covering key consumer touchpoints across ATL, OOH and Digital channels.
Appealing to Christmas enthusiasts across the UK, the ‘Baubles to Last Year, Christmas is On!’ campaign reaches out to families that LOVE the festive period; the neighbour who’s always first to put decorations up, the person at work who starts wearing a Christmas jumper in October (!) and the promising sound of the delivery man at our front doors signifying the arrival of special gifts for loved ones. Christmas 2021 is more poignant than ever before and people want to make it the most exciting, magical, and memorable Christmas yet – with the help of Argos, it will be.
"For almost 50 years, Argos has helped the nation get ready for Christmas; whether it be circling the gift guide, or browsing the website, Argos continues to be a source of inspiration for shoppers,” said Radha Davies, director of brand communications and creative, Argos. “This year, more than ever, we want to help our customers have their best Christmas yet, with gifts that their family and friends will really love."
Highlighting those that go the extra mile, the 60-second TVC celebrates festive behaviour taken to the extremes. From blow torching the Christmas pud, inviting the entire street to Nana’s, baubling your beard, and a walkie talkie’d squad of kids illuminating a huge tower block; the message of the ad showcases that this year we’re all ‘going big’ for Christmas.
Yan Elliot, global ECD, The&Partnership commented: “One thing we know for sure is we all deserve a proper Christmas this year. As always, Argos is primed and ready to deliver it wherever you are, up or down the country. So let’s get together, go big, and say Baubles to last year”.
The multi-channel Christmas campaign also has a strong digital arm with “several strands of digital activity; from amplifying the ad using short, platform specific edits to partnering with brilliant influencers to evoke the real spirit of Christmas; data driven creative helps our customers find the products they are searching for,” said Laura Farmer, client manager at PHD.
The TVC will be airing for the first time at 7.45pm, Friday 5th November on ITV during Coronation Street.
Director of Brand Communications & Creative, Sainsburys Group: Radha Davies
Senior Campaign Manager: Rob Quartermain
Campaign Manager: Becky Desert
Campaign Executive: Jenna Smith
Campaign Assistant: Louise McGarrigle
Agency: The & Partnership
CEO: Sarah Golding
Managing Director: Gary Simmons
Global Joint ECDs: Yan Elliott & MIcky Tudor
Creatives: Dan Dehlavi & Carl Storey
Head of Planning: Rebecca Munds
Planning Director: Matt Linnett
Managing Director: Gary Simmons
Business Director: Lucy Almond
Account Director: Misbah Husain
Account Manager: Freya Schofield
Head of Integrated Production: Charles Crisp
Deputy Head of Integrated Production: Rick Carter
Producer: Alfie Glover-Short
Production Company: CANADA
Executive Producer: Daisy Gautier
Producer: Luke Plaister
Production Manager: Marian Mikhail
Director of Photography: Douwe Hennink
Editors: Carlos Font Clos & Chris Wilson @ Stitch
Offline Producer: Kirsty Oldfield
Post Production: Black Kite
Senior Post Producer: Phil Whalley
Post Producer: Polly Durrance
VFX Supervisor: Hugo Saunders
CG Supervisor: Tony Landais
Shoot supervisor & Compositor: James Adamson
Motion Design: James Lashmar
Colourist: Marc Morato
Grading Producer: Eli Meoz
Audio Post Production: Factory
Head of Production: Deborah Whitfield
Sound Engineers: Mark Hills & Anthony Moore
Music Supervision: Siren
Composer: Matt Tamsedge
Music Supervisors: Josh Gibbard & Sian Rogers
Category: Retail Stores , Retail and Restaurants
Genre: Action , Comedy